Title | DOTWELL2019 RECRUITING VIDEOS |
Brand | DOTWELL |
Product / Service | DOTWELL |
Category | C01. Viral Film |
Entrant | DOTWELL Shenzhen, CHINA |
Idea Creation | DOTWELL Shenzhen, CHINA |
Production | DOTWELL Shenzhen, CHINA |
Name | Company | Position |
---|---|---|
Wen Wang | Dotwell | Creative Director |
With three absurd scenarios, three kinds of advertising professional attributes are displayed. Sweeping the graves for the designer who died from exhaustion working on cases day and night, brings out the sadness of the endless redesigning and reforming, at the same time, it also pays tribute to the ingenuity. The idea man being locked up to spark up creative ideas, is metaphorically describing the painfulness of the thinking process as well as the high standard that has been set one self. The product manager being checked into an asylum for addiction in working, where satire to the industry can be found in between the dialogue. Recruiting in a self-deprecating manner, but the kernel is still to emphasizes the need for candidates with a passion and willing to devote for the industry. No making do, no playing up, no jumping the gun.