Title | THE BARBERSHOP GIRLS - SHAVING STEREOTYPES |
Brand | GILLETTE/P&G |
Product / Service | CSR |
Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | GREY INDIA Mumbai, INDIA |
Idea Creation | GREY INDIA Mumbai, INDIA |
Media Placement | AUTUMN GREY Mumbai, INDIA |
Media Placement 2 | MEDIACOM Mumbai, INDIA |
PR | GENESIS BURSON COHN & WOLFE Mumbai, INDIA |
Production | TOWNHOUSE PRODUCTIONS Mumbai, INDIA |
Additional Company | ENCOMPASS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sandipan Bhattacharyya | GREY India | Chief Creative Officer |
Juneston Mathana | GREY India | Group Creative Director |
Pooja Ambulkar | GREY India | Associate Creative Director |
Bhavesh Kosambia | GREY India | Group Creative Director |
Jeh Alexendar | GREY India | Junior Copywriter |
Virendra Saigaonkar | GREY India | Associate Creative Director |
Rahul Jaigadkar | GREY India | Creative Supervisor |
Puneet Prakash | Townhouse | Director |
Anand Bajpai | Independent | Music Director |
Arun Raman | GREY INDIA | National Planning Head |
Yash Samat | GREY INDIA | Chairman and Managing Director |
Nishant Saurabh | GREY India | Sr. Vice President & Office Head |
Nishant Venkatram | GREY India | Account Director |
Yash Jain | GREY India | Account Executive |
Samir Chadha | GREY INDIA | Agency Film Producer |
Mitalee Prabhu | Townhouse | Line Producer |
Jignya Shedge | GREY INDIA | Agency Film Producer |
Nihit Agarwal | Townhouse | Line Producer |
Arnab Gayan | Townhouse | DOP |
Jyoti Narayan | Independent | Real Life Hero |
Neha Narayan | Independent | Real Life Hero |
Chinmay Dalvi | Townhouse | Assistant Director |
Manasvi Sharma | Townhouse | Assistant Director |
Mukesh Thakur | Townhouse | Offline Editor |
Shashank Jha | Townhouse | Offline Editor |
Rishabh Agarwal | Tonic | Sound Engineer |
Suvarna Tiwari | Independent | Singer |
Satya Prakash Aseem | Independent | Lyricist |
Anusha Shetty | Autumn GREY | Founder & CEO |
Noopur Vasuraj | Autumn GREY | Creative Director |
Sasha Munshi | Autumn GREY | Junior Copywriter |
Diya Vasuraj | Autumn GREY | Copy Supervisor |
Nishant Sethi | Autumn GREY | Art Director |
Soumyadeep Ghosh | Autumn GREY | Video Supervisor |
Tuhina Bapuli | Autumn GREY | Director - Account Management & Servicing |
Shalini Ghildiyal | Autumn GREY | Account Director |
Mithun Cotha | Autumn GREY | Vice President Analytics |
Karthik Srivatsan | Procter & Gamble | Country Marketing Manager, Gillette |
Omkar Bhat | Procter & Gamble | Brand Manager |
Sambit Dwivedi | Procter & Gamble | Assistant Brand Manager |
Anshika Maheshwari | Procter & Gamble | Assistant Brand Manager |
Dolly Tayal | Genesis BCW | India Practice Chair – Brand, Sports and Entertainment |
Nithin Rajasekaram | Genesis BCW | Associate Director |
Ashish Sahoo | Genesis BCW | Senior Account Manager |
Karuna Iyer | Genesis BCW | Senior Account Manager |
Karishma Changlani | Genesis BCW | Account Manager |
Saadia Memon | Genesis BCW | Senior Account Executive |
Pranali Gandhi | Genesis BCW | Account Executive |
Rachana Monteiro | Mediacom | Senior Business Director |
Kalpesh Chavan | Mediacom | Associate Business Director |
Radhikarani Sengupta | Mediacom | National Director |
Abhishek Roy | Mediacom | Business Executive |
Neha Bagchi | Encompass | Account Director |
Udit Vyas | Encompass | Assistant Manager |
Mansi Sule | Kwan | Client Servicing Head |
If children learn from what they see, then isn’t it about time we took away the biases they witness and expose them to positive role models? This film is based on a true story of two Barbershop Girls from a village in India. It captures the everyday life from an 8-year old boy’s point of view. His thoughts sum up everything happening around him and he appropriates it to something his father told him – children always learn from what they see. We then see the subliminal effect that visible patriarchy has on his sponge-like mind. Until he walks into a barbershop with his father, where he is surprised to see two girls ready to shave his dad. When the boy voices this as a concern, the father corrects his notions about gender stereotypes by telling him that a razor wouldn’t know the difference between a boy and a girl.
Centuries of gender bias in an overtly patriarchal society have resulted in palpable boundaries that dictate roles and rules with respect to what women can and cannot do. These stereotypes are even more pronounced in rural India. While a male is occupied in everything outside the house - farming, working, earning money; women are restricted to tending to home and hearth. Cooking, cleaning and child-rearing are the only permitted roles. In most villages, women are not even allowed to leave the house without the permission of a man. Making every woman less confident about herself. These gender stereotypes that have been passed on through generations, sometimes in the form of traditional folk songs, have also cemented the role of a woman as sub-servient to the male. A 'Sohar' is one such traditional folk song, that’s only sung to celebrate the birth of a boy.