Write a short summary of what happens in the film

INTRODUCING THE BLINK TEST TO FACE OFF WITH INDIGENOUS CULTURES. A unique AR-Human interface built on the Facebook platform challenging the viewer not to blink. Turn the FB camera on yourself to activate the interface with the last few tribes. The average human eye blinks every 10-15 seconds. IF YOU BLINK, THE INTERACTIVE FILM STOPS PLAYING. Warning us that if we blink, they’re gone and so will the world’s cultural diversity. The idea uses immersive technology to highlight the alarming depletion of indigenous cultures. The interactive experience celebrates the courage of the last indigenous tribes, standing still, in spite of an endangered future. JOIN THE JOURNEY TO SAVE THE LAST FEW INDIGENOUS TRIBES. The Blink films document Photographer Jimmy Nelson’s journey to preserve indigenous cultures, that are disappearing faster than you can blink, as their family trees, forests, rivers and habitats are destroyed in the quest for human progress.

Cultural/Context information for the jury

The parallels between the biodiversity of the planet and its cultural diversity are very clear. Our ethnodiversity, our ethnosphere, must also be protected. To secure the future of indigenous people and their rights, we need to share their story with the world. The Blink Test engages with audiences by harnessing the very thing that is dividing tribal communities and urban populace, transforming the interface of technology that threatens indigenous cultures into an eye opener for their preservation and protection. A unique AR-Human interface was built on the Facebook AR platform, challenging the viewer not to blink. Face off with the last few indigenous tribes, without blinking. Millions joined Jimmy Nelson's fight for the preservation of cultural identity. Organic Reach > 45 Million on the Facebook Platform. Blink Test Activation > 3.6 Million Views Shares / Responses > 3.9 Million Individuals