Title | THE TRANSLATOR |
Brand | JULIE'S |
Product / Service | CREAM BISCUITS/CRACKERS |
Category | C02. Branded Content & Entertainment Film |
Entrant | GOVT Singapore, SINGAPORE |
Idea Creation | GOVT Singapore, SINGAPORE |
Production | WAKEUP RABBIT Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Aaron Koh | GOVT Singapore | Chief Creative Officer |
Kevin Joseph | GOVT Singapore | Creative Group Head |
Vanessa Tan | GOVT Singapore | Account Manager |
Jasmine Tan | GOVT Singapore | Agency Producer |
The Translator is the story of a man who excels at helping others communicate, but lacks every social skill imaginable in his personal life. In fact, his most meaningful relationship is with his pet Parrot, White. His latest project, being the on-set translator for a biscuit commercial, triggers a set of circumstances that will take Jonathan on a journey of self discovery that culminates ultimately in him learning about what makes us truly human: the need to love and be loved.
With singlehood growing in China, the debate about finding love is only getting more heated. Julie’s decided to enter the debate with The Translator, a story of a man who excels at helping others communicate, but lacks every social skill imaginable in his personal life. In fact, his most meaningful relationship is with his pet Parrot, White. We felt that a story centred around an unusual lead character, representative of the everyman, would actually resonate deeply with a large portion of the market.