THE TRANSLATOR

TitleTHE TRANSLATOR
BrandJULIE'S
Product / ServiceCREAM BISCUITS/CRACKERS
CategoryC02. Branded Content & Entertainment Film
EntrantGOVT Singapore, SINGAPORE
Idea Creation GOVT Singapore, SINGAPORE
Production WAKEUP RABBIT Bangkok, THAILAND

Credits

Name Company Position
Aaron Koh GOVT Singapore Chief Creative Officer
Kevin Joseph GOVT Singapore Creative Group Head
Vanessa Tan GOVT Singapore Account Manager
Jasmine Tan GOVT Singapore Agency Producer

Write a short summary of what happens in the film

The Translator is the story of a man who excels at helping others communicate, but lacks every social skill imaginable in his personal life. In fact, his most meaningful relationship is with his pet Parrot, White. His latest project, being the on-set translator for a biscuit commercial, triggers a set of circumstances that will take Jonathan on a journey of self discovery that culminates ultimately in him learning about what makes us truly human: the need to love and be loved.

Cultural/Context information for the jury

With singlehood growing in China, the debate about finding love is only getting more heated. Julie’s decided to enter the debate with The Translator, a story of a man who excels at helping others communicate, but lacks every social skill imaginable in his personal life. In fact, his most meaningful relationship is with his pet Parrot, White. We felt that a story centred around an unusual lead character, representative of the everyman, would actually resonate deeply with a large portion of the market.

Links

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