COOKTOP

Short List
TitleCOOKTOP
BrandJEMENA
Product / ServiceNATURAL GAS
CategoryA09. Consumer Services / Business to Business
EntrantCHE PROXIMITY Melbourne, AUSTRALIA
Idea Creation CHE PROXIMITY Melbourne, AUSTRALIA
Media Placement INITIATIVE Sydney, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Additional Company ARC EDIT Melbourne, AUSTRALIA

Credits

Name Company Position
Ant White CHE Proximity Chief Creative Officer
Wesley Hawes CHE Proximity Executive Creative Director
Geoff Fischer CHE Proximity Senior Copywriter
Cameron McDonald CHE Proximity Senior Art Director
George Organ CHE Proximity Senior Copywriter
Kyla Bridge CHE Proximity Producer
Becky Bishop CHE Proximity Director of Experience
Lorraine Gormley CHE Proximity Client Partner
Karolina Alas CHE Proximity Senior Account Director
Benji Weinstein FINCH Director
Corey Esse FINCH Executive Producer
Claire Thompson FINCH Producer
Germain McMicking FINCH DOP
Dave Whittaker ARC Edit Editor
Ben Eagleton Freelancer Colourist
Drew Downes Freelancer Lead VFX

Write a short summary of what happens in the film

A man prepares to cook a meal over the Natural Gas cooktop in his kitchen. As he starts to cook, our voiceover says, ‘Natural Gas makes the fire that does more than just cook. The instant control of a Natural Gas flame can make even the most everyday cook more of an expert.’ We see the man transform from an average looking, everyday cook into an attractive and talented French chef. His wife walks in to discover her new and improved husband, and is impressed. Our film ends with our logo and our voiceover saying ‘Natural Gas. Once you’ve got it, you’ll get it’.

Cultural/Context information for the jury

In Australia, gas prices have risen over the years, meaning that there are little rational benefits of choosing gas over other energy options available. At the same time, electricity powered appliances have become more efficient and have improved in features. This has meant that gas is no longer top of mind as an energy source in many Australian homes.

Links

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