| Title | COOKTOP |
| Brand | JEMENA |
| Product / Service | NATURAL GAS |
| Category | A09. Consumer Services / Business to Business |
| Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
| Media Placement | INITIATIVE Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Additional Company | ARC EDIT Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ant White | CHE Proximity | Chief Creative Officer |
| Wesley Hawes | CHE Proximity | Executive Creative Director |
| Geoff Fischer | CHE Proximity | Senior Copywriter |
| Cameron McDonald | CHE Proximity | Senior Art Director |
| George Organ | CHE Proximity | Senior Copywriter |
| Kyla Bridge | CHE Proximity | Producer |
| Becky Bishop | CHE Proximity | Director of Experience |
| Lorraine Gormley | CHE Proximity | Client Partner |
| Karolina Alas | CHE Proximity | Senior Account Director |
| Benji Weinstein | FINCH | Director |
| Corey Esse | FINCH | Executive Producer |
| Claire Thompson | FINCH | Producer |
| Germain McMicking | FINCH | DOP |
| Dave Whittaker | ARC Edit | Editor |
| Ben Eagleton | Freelancer | Colourist |
| Drew Downes | Freelancer | Lead VFX |
A man prepares to cook a meal over the Natural Gas cooktop in his kitchen. As he starts to cook, our voiceover says, ‘Natural Gas makes the fire that does more than just cook. The instant control of a Natural Gas flame can make even the most everyday cook more of an expert.’ We see the man transform from an average looking, everyday cook into an attractive and talented French chef. His wife walks in to discover her new and improved husband, and is impressed. Our film ends with our logo and our voiceover saying ‘Natural Gas. Once you’ve got it, you’ll get it’.
In Australia, gas prices have risen over the years, meaning that there are little rational benefits of choosing gas over other energy options available. At the same time, electricity powered appliances have become more efficient and have improved in features. This has meant that gas is no longer top of mind as an energy source in many Australian homes.