Title | RED BLOOD CELLS |
Brand | NHK EDUCATIONAL |
Product / Service | BODYPEDIA |
Category | A08. Media / Entertainment |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | PARTY Tokyo, JAPAN |
Production 2 | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
HIROKI NAKAMURA | PARTY INC. | EXECUTIVE CREATIVE DIRECTOR |
SHUMPEI MURATA | DENTSU INC. | CREATIVE DIRECTOR |
MINAYO AOKI | DENTSU INC. | COPYWRITER |
KAZUKI SATO | DENTSU INC. | COPYWRITER |
MAI SHIBATANI | DENTSU INC. | ART DIRECTOR |
KAI OE | GEEK PICTURES INC. | DIRECTOR |
MASAHARU HASEBE | GEEK PICTURES INC. | CINEMATOGRAPHER |
SHINICHI KAWAHARA | GEEK PICTURES INC. | GAFFER |
TAKEHIKO MORI | GEEK PICTURES INC. | PRODUCTION DESIGNER |
MASATO SATO | GEEK PICTURES INC. | EXECUTIVE PRODUCER |
MASAAKI NIIYAMA | GEEK PICTURES INC. | FILM PRODUCER |
KYOHEI KANEKO | WINK2 INC. | EDITOR |
SHIGEYORI TOMA | WINK2 INC. | COLORIST |
SHIGEYORI TOMA | WINK2 INC. | FLAME ARTIST |
MANABU TANAKA | WINK2 INC. | POST PRODUCER |
ARIKI GAKUJIN | WINK2 INC. | SOUND DESIGNER |
We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film, "Red Blood Cell", Santa Clause comes in a room of kindergarten with a white big bag. Children get excited about what they will get as Christmas gifts. However, he just gives them air. We cut to see hero cut and realise he carries oxygen. This story expresses the function of red blood cells.
While Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they are less interested especially in “the human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling with the problem.