Write a short summary of what happens in the film

Inspired by a true story, the film is set in the cultural context of India’s biggest Hindu festival Ganesh Chaturthi - the homecoming of Lord Ganesha (Lord of New Beginnings). Which involves devotees purchasing their favorite Ganesha idol. The film features a conversation between an idol-maker and a first-time buyer, where unknown facts about Ganesha are shared by the experienced Idol-maker that amazes the young buyer. When he is about to finalize, he discovers that the idol maker is a Muslim! Puzzled and uncomfortable, the young Hindu decides to leave. As he turns, a workshop helper walks in with tea and the idol maker requests him to join. With the first sip, the conversation starts unfolding and the Muslim idol-maker expresses his work means worship to him. This breaks the prejudice of the Hindu buyer, changes his heart and he decides to buy the idol from the Muslim idol maker.

Cultural/Context information for the jury

India has freedom of religion. The Indian constitution supports and promotes the concept of Religious Harmony, allowing everyone to choose their own religion. Yet the reality looks very different: religiously inspired communal violence happens often. In 2017, over 800 cases of communal violence were reported in India, causing over 2300 injuries and 111 deaths. Source: India Today. Religious discrimination in India kills people. Hindus and Muslims believe they belong to different civilizations. They have different religious philosophies based on conflicting ideas and concepts. They neither intermarry nor eat together. Their entrenched beliefs about their differences causes tensions. Trying to mediate meets substantial resistance on both sides. Changing this scenario requires the openness to dialogue. But one needs a new perspective to do so.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

Tea in India is more than a beverage. People come together over a cup of tea: to converse, agree, and close deals. Tea transcends across demographics, regions, castes, and customs. It’s common practice to offer tea when someone visits. Every day a billion passionate cups of tea are consumed in India. In short, tea is the social glue that keeps India together. That’s why Brooke Bond Red Label, India’s leading tea brand, believes in providing the ‘taste of togetherness’ through tea to make the world a more welcoming place. Over the years, Red Label has become an ambassador of social change by questioning India’s deep-rooted prejudices around gender biases, live-in relationships, and stereotypes. In 2018, Red Label wanted to raise the bar by tackling a sensitive topic: addressing religious discrimination and violence to help India become a more inclusive and tolerant society. A risky undertaking in a very religious society.