TODAY’S WEATHER FORECAST FOR AIRING FUTON

TitleTODAY’S WEATHER FORECAST FOR AIRING FUTON
BrandKAO
Product / ServiceRESESH PROTECT GUARD
CategoryD01. Use of Film
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN
Media Placement WEATHERNEWS Chiba, JAPAN

Credits

Name Company Position
Tsukasa Ohara Kao Corporation Senior Creative Director
Yuka Yajima Kao Corporation Creative Director
Takaaki Ikeda Kao Corporation Copywriter
Ken Sugimoto Kao Corporation Art Director
Takeaki Taniguchi Kao Corporation Producer
Takahiro Sakai I&S BBDO Creative Director
Junji Kiriki I&S BBDO Creative Director
Maiko Fukuda I&S BBDO Creative Planner
Tatsumasa Koson I&S BBDO Digital Planner
Koji Yamamoto I&S BBDO Digital Planner
Koichiro Tomita I&S BBDO Communication Design
Astushi Komatsubara I&S BBDO Digital Media Planner
Hitomi Sugiyama I&S BBDO Account Planner
Naoto Yokoi I&S BBDO Account Planner
Tsubasa Baba I&S BBDO Account Planner
Takahiro Nishi I&S BBDO Account Planner
Kento Tanaka I&S BBDO Account Planner
Takeshi Negoro WEATHERNEWS INC. Producer
Kantaro Fukushima WEATHERNEWS INC. Director

Write a short summary of what happens in the film

We use the format of a weather forecast, where the weathercaster explains the weather with a futon bedding in hand. They declare that the air is actually dirty even if the sun shines. They convey the product message that Resesh is needed when airing futons, and pitch the product.

Cultural/Context information for the jury

The Japanese have a habit of airing futons outside on sunny days. That makes the weather on the day important, so most people check the weather forecast in the morning. However, the air has become dirtier due to exhaust gas, pollen, and so forth in recent years. The issue has been that the futons get dirty when aired outside.

Links

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