Title | ORGAN COMMERCIALS |
Brand | NHK EDUCATIONAL |
Product / Service | BODYPEDIA |
Category | E04. Social Behaviour & Cultural Insight |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | PARTY Tokyo, JAPAN |
Production 2 | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
HIROKI NAKAMURA | PARTY INC. | EXECUTIVE CREATIVE DIRECTOR |
SHUMPEI MURATA | DENTSU INC. | CREATIVE DIRECTOR |
MINAYO AOKI | DENTSU INC. | COPYWRITER |
KAZUKI SATO | DENTSU INC. | COPYWRITER |
MAI SHIBATANI | DENTSU INC. | ART DIRECTOR |
KAI OE | GEEK PICTURES INC. | DIRECTOR |
MASAHARU HASEBE | GEEK PICTURES INC. | CINEMATOGRAPHER |
SHINICHI KAWAHARA | GEEK PICTURES INC. | GAFFER |
TAKEHIKO MORI | GEEK PICTURES INC. | PRODUCTION DESIGNER |
MASATO SATO | GEEK PICTURES INC. | EXECUTIVE PRODUCER |
MASAAKI NIIYAMA | GEEK PICTURES INC. | FILM PRODUCER |
KYOHEI KANEKO | WINK2 INC. | EDITOR |
SHIGEYORI TOMA | WINK2 INC. | COLORIST |
SHIGEYORI TOMA | WINK2 INC. | FLAME ARTIST |
MANABU TANAKA | WINK2 INC. | POST PRODUCER |
ARIKI GAKUJIN | WINK2 INC. | SOUND DESIGNER |
We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is product of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids.
While the Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they have less interest especially in the “human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling the problem.
In Japan, many children struggle with one of the main subjects --- Science. Our mission was to communicate in an entertaining way the wonders of the human body to children who have short attention spans. We made a fictional company called "ORGAN," introducing each organ like the company's original product and explaining how it works in a simple way. By creating 16 short films about 9 organs, we were able to straightforwardly engage children with short attention spans.