ORGAN COMMERCIALS

TitleORGAN COMMERCIALS
BrandNHK EDUCATIONAL
Product / ServiceBODYPEDIA
CategoryE04. Social Behaviour & Cultural Insight
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production PARTY Tokyo, JAPAN
Production 2 GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
HIROKI NAKAMURA PARTY INC. EXECUTIVE CREATIVE DIRECTOR
SHUMPEI MURATA DENTSU INC. CREATIVE DIRECTOR
MINAYO AOKI DENTSU INC. COPYWRITER
KAZUKI SATO DENTSU INC. COPYWRITER
MAI SHIBATANI DENTSU INC. ART DIRECTOR
KAI OE GEEK PICTURES INC. DIRECTOR
MASAHARU HASEBE GEEK PICTURES INC. CINEMATOGRAPHER
SHINICHI KAWAHARA GEEK PICTURES INC. GAFFER
TAKEHIKO MORI GEEK PICTURES INC. PRODUCTION DESIGNER
MASATO SATO GEEK PICTURES INC. EXECUTIVE PRODUCER
MASAAKI NIIYAMA GEEK PICTURES INC. FILM PRODUCER
KYOHEI KANEKO WINK2 INC. EDITOR
SHIGEYORI TOMA WINK2 INC. COLORIST
SHIGEYORI TOMA WINK2 INC. FLAME ARTIST
MANABU TANAKA WINK2 INC. POST PRODUCER
ARIKI GAKUJIN WINK2 INC. SOUND DESIGNER

Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is product of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids.

Cultural/Context information for the jury

While the Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they have less interest especially in the “human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling the problem.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

In Japan, many children struggle with one of the main subjects --- Science. Our mission was to communicate in an entertaining way the wonders of the human body to children who have short attention spans. We made a fictional company called "ORGAN," introducing each organ like the company's original product and explaining how it works in a simple way. By creating 16 short films about 9 organs, we were able to straightforwardly engage children with short attention spans.