SIDE BY SIDE

TitleSIDE BY SIDE
BrandSAN MIGUEL CORPORATION
Product / ServiceSAN MIGUEL PALE PILSEN
CategoryD01. Use of Film
EntrantMcCANN MANILA, THE PHILIPPINES
Idea Creation McCANN MANILA, THE PHILIPPINES
Media Placement THE HUDDLE ROOM Makati, THE PHILIPPINES
Production LOUDBOX STUDIOS Makati City, THE PHILIPPINES
Production 2 ARTILLERIE MEDIA Makati, THE PHILIPPINES
Additional Company SAN MIGUEL BREWERY Mandaluyong City, THE PHILIPPINES

Credits

Name Company Position
Joe Dy McCann Worldgroup Philippines Chief Creative Officer
Maan Bautista McCann Worldgroup Philippines Creative Director
Ramon Alfonso McCann Worldgroup Philippines Associate Creative Director
Maan Bautista McCann Worldgroup Philippines Copywriter
Adri Bautista McCann Worldgroup Philippines Copywriter
Ramon Alfonso McCann Worldgroup Philippines Art Director
Marlon Borreo McCann Worldgroup Philippines Copywriter
Jason Confessor McCann Worldgroup Philippines Art Director
Justine Fernandez McCann Worldgroup Philippines Art Director
Reggie Taganahan McCann Worldgroup Philippines Art Director
Dan Ramos McCann Worldgroup Philippines Copywriter
Jay Jamoralin McCann Worldgroup Philippines Art Director
Sheriza Yu McCann Worldgroup Philippines Art Director
Mitzie Nacianceno McCann Worldgroup Philippines Associate Managing Partner
Joms Robles McCann Worldgroup Philippines Account Director
Jho Moya Just Add Water Producer
Miguel De Leon McCann Worldgroup Philippines Planner
Earl Javier McCann Worldgroup Philippines Planning Director
AF Benaza Artillerie Director
IJ Garcia Loudbox Studios, Inc. Music
Thyro Alfaro Loudbox Studios, Inc. Music
Allan Feliciano Loudbox Studios, Inc. Music
Menlou Bibonia San Miguel Corporation SVP Marketing Manager
Bea Totanes San Miguel Corporation Brand Manager
Nelson Elises San Miguel Corporation Group Brand Manager

Write a short summary of what happens in the film

For generations, San Miguel Pale Pilsen has been the favorite beer of Filipinos. But in recent years, it has struggled to connect with the younger drinkers, losing ground to imported beers. How could we connect to the younger crowd without losing our connection to older ones? By capitalizing on something Filipinos of all ages agree on: brotherhood and music. San Miguel released two online music videos—one for each market. Side A was specifically created for the older group, using music, lyrics and design from that era. Side B had a more modern take for the younger ones, sporting their kind of sound and style. But when both videos were played side by side, they formed a new video, combining melodies and lyrics to form a new song. The campaign encouraged both generations to come together for the shared experience.

Links

Video URL