| Title | BLUE HANDS |
| Brand | BMW JAPAN |
| Product / Service | BMW SERVICE |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | BMW JAPAN Tokyo, JAPAN |
| Idea Creation | DENTSU EAST JAPAN Tokyo, JAPAN |
| Idea Creation 2 | FLOGLOUD INC. Tokyo, JAPAN |
| Idea Creation 3 | BLUE DOCUMENTARY INC. Tokyo, JAPAN |
| Media Placement | DENTSU EAST JAPAN Tokyo, JAPAN |
| Media Placement 2 | GLIDER ASSOCIATES, INC. Tokyo, JAPAN |
| Media Placement 3 | UM Tokyo, JAPAN |
| PR | DENTSU EAST JAPAN Tokyo, JAPAN |
| Production | DENTSU EAST JAPAN Tokyo, JAPAN |
| Production 2 | FLOGLOUD INC. Tokyo, JAPAN |
| Production 3 | DASH Tokyo, JAPAN |
| Production 4 | BLUE DOCUMENTARY INC. Tokyo, JAPAN |
| Production 5 | IMJ CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Satoru Fujii | DENTSU EAST JAPAN INC. | Creative Director |
| Yu Yamanaka | BLUE DOCUMENTARY | Director |
| Kei Suwa | FROGLOUD | Chief Producer |
| Madoka Katsumata | DASH! | Producer |
| Toshiki Shiｍbo | FROGLOUD | Producer |
| Maki Nagasaki | DASH! | Producer |
| Kiyotaka Kobayashi | DENTSU EAST JAPAN INC. | Art Director |
| Yojiro Okuma | DENTSU EAST JAPAN INC. | Account Director |
| Yohei Tateishi | Freelance | DOP Lighting Cameraman |
| Toshiki Okura | DASH! | Production Manager |
| Nobuyuki Nakajima | Freelance | Music |
This is a story about the “ties” that connect a father to his son, today to tomorrow, and someone’s hands to another’s. The film opens with the scene of the father’s funeral and is depicted from the viewpoint of his son. The story is sure to give you a renewed joy of having chosen and driving a BMW.
The protagonists are a father who is an indigo-dyeing artisan running a 100-year-old business and his son. Indigo-dyeing is Japan’s traditional craft of dyeing threads and fabrics with indigo. Indigo-dyers use their hands to check the temperature and density of the dye, which leaves their hands permanently dyed blue.