CLASSMATE

TitleCLASSMATE
BrandBOOKOFF
Product / ServiceCORPORATE IMAGE
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantBOOKOFF GROUP HOLDINGS LIMITED TOKYO, JAPAN
Idea Creation ADK Tokyo, JAPAN
Production DANCENOTACT Tokyo, JAPAN

Credits

Name Company Position
Shingo Ichimura ADK Creative Director
Akiko MItsui ADK Copywriter
TATSUYA CHIDA BOOKOFF GROUP HOLDINGS LIMITED Advertising department

Write a short summary of what happens in the film

Chinatsu is a girl that loves to read, but is very quiet at school. Satoko, on the other hand, is a model for a teen magazine and therefore stands out as a very attractive girl. The two became classmates and started exchanging messages like, “We really get along!” on their smartphones. But Chinatsu didn’t understand why she was getting along so well with such an attractive, very different girl. One day, they have a small fight and Chinatsu gets quite depressed. She then realizes that a certain coincidence had connected them. It was when she found a book in Satoko’s room when visiting her sick friend. The book on Satoko’s book-shelf was one of her favorite books. And it could very well be the one she sold at the neighborhood Book-Off (second-hand bookstore) to buy more books. Chinatsu discovered that she and Satoko actually like the same books, and that

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