Title | CLASSMATE |
Brand | BOOKOFF |
Product / Service | CORPORATE IMAGE |
Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | BOOKOFF GROUP HOLDINGS LIMITED TOKYO, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Production | DANCENOTACT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shingo Ichimura | ADK | Creative Director |
Akiko MItsui | ADK | Copywriter |
TATSUYA CHIDA | BOOKOFF GROUP HOLDINGS LIMITED | Advertising department |
Chinatsu is a girl that loves to read, but is very quiet at school. Satoko, on the other hand, is a model for a teen magazine and therefore stands out as a very attractive girl. The two became classmates and started exchanging messages like, “We really get along!” on their smartphones. But Chinatsu didn’t understand why she was getting along so well with such an attractive, very different girl. One day, they have a small fight and Chinatsu gets quite depressed. She then realizes that a certain coincidence had connected them. It was when she found a book in Satoko’s room when visiting her sick friend. The book on Satoko’s book-shelf was one of her favorite books. And it could very well be the one she sold at the neighborhood Book-Off (second-hand bookstore) to buy more books. Chinatsu discovered that she and Satoko actually like the same books, and that