| Title | NAPKIN |
| Brand | MERIDIAN ENERGY |
| Product / Service | MERIDIAN ENERGY |
| Category | A09. Consumer Services / Business to Business |
| Entrant | PLAZA FILMS Sydney, AUSTRALIA |
| Idea Creation | BC&F DENTSU Auckland, NEW ZEALAND |
| Production | PLAZA FILMS Sydney, AUSTRALIA |
| Additional Company | THE EDITORS Sydney, AUSTRALIA |
| Additional Company 2 | FRANKLIN RD Auckland, NEW ZEALAND |
| Additional Company 3 | MERIDIAN ENERGY Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Paul Middleditch | Plaza Films | Director |
| Peter Masterton | Plaza Films | Executive Producer |
| Marty Williams | Individual | Director Of Photography |
| Paul Catmur | BC&F Dentsu | Executive Creative Director |
| Luke Farmer | BC&F Dentsu | Managing Partner |
| Brad Stratton | BC&F Dentsu | Associate Creative Director |
| Nigel Sutton | BC&F Dentsu | Agency Producer |
| Amanda Tonkin | BC&F Dentsu | Account Director |
| Michael Healy | Meridian Energy | Chief Marketing Officer |
| Ben Fielding | Meridian Energy | Strategy and Brand Lead |
| Jordan Fahey | Meridian Energy | Advertising and Media Manager |
| Nicoletta Rousianos | The Editors | Executive Post Producer |
| Olivia Reddy | The Editors | Post Producer |
| Bernard Garry | The Editors | Editor |
| Fergus Rotherham | Individual | Colourist |
In this ad, we follow a middle-aged man as he runs as fast as he can down a New Zealand beach, he comes across many obstacles, but with desperation on his face and determination in his eyes, he keeps going. It is clear he is chasing something. By the end we finally understand what he has been chasing down the beach all along. He is lying in the shallows holding a simple ice cream napkin, which had been blown away from him.
This ad is based on the insight that New Zealanders are very proud of how clean and beautiful their country is, and will often go out of their way to keep it that way. This ad celebrates in a humorous way the fact that while the wind can be a pain sometimes, it can be harnessed for good too.