Write a short summary of what happens in the film

This ad features a middle aged man, who has always been satisfied with his life at a certain level. He never made a challenge throughout his life. But when the death actually approaches towards him, he comes to realise that he needs to change. In general, we don’t normally pay much attention to when our lieves end, and steps we lead till the end. By evoking that image, we deliver the message “Surpass yourself” to the viewers.

Cultural/Context information for the jury

Shizuoka is often referred to as the "Japanese average." It never gets too hot but never too cold. Population composition, average income, budget on food, education, and entertainment...all in average. Therefore, Shizuoka tends to be labelled as the prefecture without character, and the people of Shizuoka tend to openly admit this fact without hesitation. Shizuoka Shimbun (newspaper) SBS has been sending the message "Surpass Yourself" to the local.