| Title | MUSCLE CLOCK |
| Brand | FORBES 24H FITNESS |
| Product / Service | FITNESS |
| Category | E01. Local Brand |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TAIYO KIKAKU CO., LTD. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Naoto Kawakami | DENTSU INC. | Creative Director |
| Ryo Nakagawa | DENTSU INC. | Creative Director / Copywiter |
| Shota Yabe | DENTSU INC. | Art Director |
| Kentaro Muraishi | Freelance | Planner |
| Asuka Sasaki | DENTSU INC. | Account Executive |
| Hiroki Katagiri | TAIYO KIKAKU Co., Ltd. | Producer |
| Ryosuke Kondo | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Mio Nakamura | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Wataru Sato | TYO SPARK | Director |
| Hideyuki Hashimoto | Hoshino Jimusho | dop |
| Takenori Higashimoto | WHITNEY | Gaffer |
| Etsuko Akiba | ART LABO co.,ltd | Production Design |
| Mayako Shigeta | Freelance | Stylist |
| Yoshio Komatsu | JIYURO | Make-up Artist |
| Mizuki Horiuchi | GOLD CAST | Casting Director |
| Yoko Honaga | Freelance | Choreographer |
| Toshihiko Ueno | Freelance | Choreographer |
| Yoshitaka Honda | CONNECTION | Editor |
| Tomohiko Kaminogo | Ray Corporation | Compositer edit |
| Katsutoshi Kashiwagi | Ray Corporation | MIXIER |
| Junya Terui | MassiveMusic Tokyo | Music |
| Sayaka Ryuzaki | MassiveMusic Tokyo | Music |
BACKGROUND FORBES is new 24 hours fitness gym. Expansion of recognition was necessary to fight against the competition. IDEA World first "Muscle clock" which macho-man announces time. We produce and broadcast this TVCM to be aired on 8:00, 11:00, 12:00, 16:00, 22:00, and 23:00. Along with TV stations, we had to create from broadcast slot for airing. This time announcement ad was broadcasted for one month every day, strongly emphasize on gym that can train yourself 24 hours.
FORBES is a new 24-hour fitness gym brand made in 2018. It has 12 stores in Aichi Prefecture, Japan, with a population of 7.5 million. However, there were a lot of competition gyms developed in Japan nationwide with 300 stores including brand “ANYTIME”, and it was necessary to expand recognition.