START YOUR IMPOSSIBLE_MING YI LU & JIANG LI LU

TitleSTART YOUR IMPOSSIBLE_MING YI LU & JIANG LI LU
BrandTOYOTA MOTOR CORPORATION
Product / ServiceCORPORATE BRAND
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 SAATCHI & SAATCHI LA, USA
Production REJELL Hamburg, GERMANY
Production 2 ENGINE FILM Tokyo, JAPAN
Production 3 MT. MELVIL Culver City, USA

Credits

Name Company Position
Keiichi Higuchi DENTSU INC. Chief Creative Officer
Jason Schragger Saatchi & Saatchi Chief Creative Officer
Toshihiko Tanabe DENTSU INC. Executive Creative Director
Fabio Costa Saatchi & Saatchi Executive Creative Director
Noriaki Onoe DENTSU INC. Creative Planner
Takuya Fujita DENTSU INC. Creative Planner
Kana Nakako DENTSU INC. Creative Planner
Naoya Kudo DENTSU INC. Creative Planner
Fuminori Koike DENTSU INC. Managing Director
Al Reid Saatchi & Saatchi Managing Director
Keita Kimura DENTSU INC. Group Strategic Planning Director
Evan Ferrari Saatchi & Saatchi Group Strategic Planning Director
Mark Turner Saatchi & Saatchi Group Strategic Planning Director
Emi Uesako DENTSU INC. Account Executive
Asako Yamamoto DENTSU INC. Account Executive
Shimpei Okamoto DENTSU INC. Account Executive
Tsuyoshi Kanekiyo DENTSU INC. Producer
Hiroshi Jingu ENGINE FILM Producer
Kiyoshi Runze Momonga Executive Producer/Creative Supervisor
Alexander Eckert Rejell Executive Producer/Creative Supervisor
Matthias Freier Rejell Executive Producer/Creative Supervisor
Jakob Christiani Rejell Executive Producer
Franziska Meier Rejell Producer
Grace Kawahara Mt.MELVIL Producer
Laurent Barthelemy Freelance Director
Paul Theodoroff Freelance Director of Photography
Ian Rigby Freelance Director of Photography
Tour Vitesse Freelance Director
Roman Linetsky Freelance Director of Photography
Adi Halfin Freelance Director

Write a short summary of what happens in the film

All films are part of TOYOTA’s campaign to promote their philosophy of providing "ever better society through mobility". First film features India’s first female pro skateboarder. We portray her fight against female oppression through skateboarding. Second film features a Brazilian doctor who have been visiting remote villages in the Amazon throughout his career where there is no doctor residing. Third film features a Nicaraguan Paralympian who overcame challenges of Cerebral Palsy. His mother takes a huge role of pushing through while everyone believed him not to survive. We took a special approach of having them write a letter to each other. The fourth film introduces two teens in China who aspire to become Paralympic snowboarders. Living and training together, their bond has grown to be as strong as a real family. Despite tough moments, their attitude of ‘nothing is impossible when we are together’ shines through the film.

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