Title | FIFTY SHADES OF CLAY |
Brand | SB DESIGN SQUARE CO., LTD. |
Product / Service | SB INTERIOR TEAM |
Category | A04. Consumer Durables |
Entrant | VMLY&R THAILAND Bangkok, THAILAND |
Idea Creation | VMLY&R THAILAND Bangkok, THAILAND |
Production | SUNETA HOUSE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Trong Tantivejakul | VMLY&R Thailand | Chief Creative Officer |
Katesuda Yimcharoen | VMLY&R Thailand | Associate Creative Director |
Santhad Lheamchanchai | VMLY&R Thailand | Creative Group Head |
Panas Jansang | VMLY&R Thailand | Senior Copywriter |
Pattadon Rungsakorn | VMLY&R Thailand | Copywriter |
Pichaiphat Tananont | VMLY&R Thailand | General Manager |
Penrawee Permkitpaisarn | VMLY&R Thailand | Group Account Director |
Ratikorn Khositkosone | VMLY&R Thailand | Account Manager |
Pannapa Donavanik | VMLY&R Thailand | Producer |
Wisawut Nuchpoom | VMLY&R Thailand | Agency Producer |
Puthida Setabrahmana | VMLY&R Thailand | Strategy Consultant&Executive Assistant |
Varaporn Imnoi | VMLY&R Thailand | Traffic&Cost Controller |
"Living in the place you wish to live in" is the idea we picked up as the thought of this campaign.We used a scene from Fifty Shades of Grey as a reference for our project and as the source of an online film which compared the scene from Fifty Shades of Grey and the room decorated by SB interior team. It turned out that they looked almost identical but the SB interior room had a better functional purpose that could deliver exactly what the customers desired, highlighting the expertise of our SB interior team.