Silver Spike
CategoryA08. Media / Entertainment
EntrantDDB MUDRA Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
Production EARLY MAN FILMS Mumbai, INDIA


Name Company Position
Rahul Mathew DDB Mudra Group National Creative Director
Aditya Kanthy DDB Mudra Group Group CEO
Shagun Seda DDB Mudra Group Executive Creative Director
Ashish Phatak DDB Mudra Group Executive Creative Director
Godwin Dmello DDB Mudra Group Group Creative Director
Sanket Wadwalkar DDB Mudra Group Group Creative Director
Sourabh Dubey DDB Mudra Group Associate Creative Director
Gagandeep Bindra DDB Mudra Group Associate Creative Director
Mayur Gawkar DDB Mudra Group Art Director
Vishal Sane DDB Mudra Group Films Head
Mehak Jaini DDB Mudra Group Senior Strategy Director
Rakesh Varma DDB Mudra Group Associate Vice President - Brand Engagement
Ketan Rambhia DDB Mudra Group Senior Strategist
Reiaa Pillai DDB Mudra Group Account Executive
Meenaz Lala DDB Mudra Group Films Executive

Write a short summary of what happens in the film

This is a story of a superhero who wants to watch the Indian Premier League (the Superbowl of cricket) with his superhero friends. Because friends make watching every match more exciting and fun. But he's stuck by himself. Because all his friends are caught up using their superpowers for mundane chores and errands. Like, Stretch Man has extended his arm to be used as a clothesline. Laser Boy’s mom has run out of cooking gas. So mom is now cooking using the heat of his laser vision. And the same goes for his other superhero friends as well. Hotstar comes to their rescue with their new app. Where you can watch, chat and banter with your friends, no matter where they are.

Cultural/Context information for the jury

IPL: The Indian Premiere League. It's like the Superbowl of India - something that friends always get together and watch. But with increasingly busy lives, many often find it difficult to watch it with their friends. Hotstar - Watch Play and Chat: The new Hotstar app doesn't just let you stream the game, but also lets you predict the next ball and chat with your friends. It's what cricket is all about. When watching with friends people will often predict what the next ball will bring, and that's followed by a lot of banter. So with this app, you now enjoy the complete experience of watching cricket with someone even if they're many miles away. Superheroes in India: You maybe capable of saving the world, but you can't save yourselves from chores and errands in an Indian household. Your family has the first right to you and your time.