| Title | RIVERDANCE |
| Brand | AMART FURNITURE |
| Product / Service | AMART FURNITURE |
| Category | A06. Retail |
| Entrant | VMLY&R Brisbane, AUSTRALIA |
| Idea Creation | VMLY&R Brisbane, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | ARC EDIT Sydney, AUSTRALIA |
| Production 3 | CUTTING EDGE Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | VMLY&R | Chief Creative Officer |
| Brendan Greaney | VMLY&R | Creative |
| Chelsea Parks | VMLY&R | Copywriter |
| Andrew Leftley | VMLY&R | Art Director |
| Fiona Caird | VMLY&R | General Manager Brisbane |
| Lynsey Murtagh | VMLY&R | Account Service |
| Sarah Ferrier | VMLY&R | Broadcast & Content Producer |
| Sheridan Wadelton | VMLYR Melborune | Head of Production |
| Alex Roberts | Finch | Director |
| Catherine Anderson | Finch | Producer |
| Ian McCarroll | Finch | DOP |
| Brett Lunderman | Finch | DOP |
| James Ashbolt | Arc Edit | Offline Editor |
| Quade Biddle | Arc Edit | Online Editor |
| Scott McLean | Arc Edit | Grade |
| Mike Lange | Cutting Edge | Sound Engineer |
A man in his living room talks to camera about his new lounge from Amart, shot from the waist up. “Do you like our new lounge?” he says to camera proudly. We cut to a wider shot revealing he’s River Dancing while his scruffy dog barks at him. He talks to camera about all the features of the lounge, finally revealing the low price. “I was so excited, I started River Dancing.” Cut to his wife who’s River Dancing with a cup of tea spilling it everywhere. “And we’re not even Irish!” she says, at a loss to explain it. To accompany their excited celebration, we hear Whoomp There It Is by Tag Team. Our guy delivers the new Amart Furniture tag line, “I Got It At Amart”. An expression of customer pride in the new, improved furniture.
Amart Furniture is an Australian furniture retailer that sells quality furniture at an affordable price.