Title | THE HALF BISCUIT |
Brand | LEGACY AUSTRALIA & RSA NEW ZEALAND |
Product / Service | THE HALF BISCUIT |
Category | E04. Social Behaviour & Cultural Insight |
Entrant | VMLY&R MELBOURNE, AUSTRALIA |
Idea Creation | VMLY&R MELBOURNE, AUSTRALIA |
Media Placement | WAVEMAKER Melbourne, AUSTRALIA |
PR | PPR Melbourne, AUSTRALIA |
Production | HELL STUDIOS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Nagy | VMLY&R | Chief Creative Officer |
Jake Barrow | VMLY&R Melbourne | Executive Creative Director |
James Wills | VMLY&R Melbourne | Creative Director |
Kieran Moroney | VMLY&R Melbourne | Senior Art Director |
Eyvonne Carfora | VMLY&R Melbourne | Executive Producer |
Oliver Samuel | VMLY&R Melbourne | Integrated Producer |
Aleksandar Janev | VMLY&R Melbourne | Editor |
Hayden Gregory | VMLY&R Melbourne | Director |
Lewis Brown | VMLY&R Melbourne | Senior Designer |
Simon Gray | VMLY&R Melbourne | Designer |
Santiago Alurralde | VMLY&R Melbourne | Digital Designer |
Sarah Bailey | VMLY&R Melbourne | Managing Partner |
Gabby Lovell | VMLY&R Melbourne | Account Executive |
Gabriel Montalban | VMLY&R Melbourne | Project Manager |
Eli Grynberg | PPR Melbourne | Senior Content & Creative Strategist |
Jess Gilbert | PPR Melbourne | Account Director |
Sam Tedesco | Wavemaker Melbourne | Investment Director |
Ryan Creevey | Hell Studios | Photographer |
Younes Khazour | Asterisk Kitchen | Pastry Chef |
To remind Australians and New Zealanders that Anzac Day should be shared together, we reunited two soldiers who served in Vietnam; One an Australian, the other a New Zealander. Their encounter is filled with the banter, wit and camaraderie only seen between close friends who share an incredibly strong bond. As the two men reflect on their shared history they punctuate the moment with the simple act of breaking a biscuit in half and sharing it between them. Just as they share an erasable bond forged in wartime, the Anzac biscuit they share in peacetime commemorates the shared sacrifice of both Australians and New Zealanders.
April 25 is Anzac Day – a day of remembrance for Australian and New Zealand Army Corps. It’s commemorated by both nations due to their history serving in conflicts all over the world together, dating back to Gallipoli in World War One. However, in recent years we’ve commemorated the day in isolation of one another. Our brief was to reignite the true meaning of the Anzac spirit and enable Australians and New Zealanders to share Anzac Day together. We needed to engage not one country, but two. So, we took an iconic symbol – the Anzac biscuit, which has been shared between Australian and New Zealand soldiers in war zones for over 100 years – and reimagined it.
Australia and New Zealand are like siblings. We’re competitive and we make fun of each other, but when it matters, we always have each other’s backs. The Half Biscuit Reunited film was created specifically for the two countries on Anzac Day, a time of shared respect and remembrance. It captured a moment filled with cultural references that only Aussies and Kiwis would understand. The significance of Anzac Day is not to be understated – it’s a building block of Australia’s and New Zealand’s national identities and it’s part of what makes us who we are. The act of two former soldiers sharing an Anzac biscuit didn’t just capture the attention of one nation. It brought two countries together.