Title | TOKUSHU |
Brand | BDO UNIBANK INC. |
Product / Service | BDO BANK |
Category | E03. Single Market Campaign |
Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
Idea Creation | LEO BURNETT MANILA, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
Dante Dizon | Leo Burnett Group Manila | Creative Director |
Martin Flordeliza | Leo Burnett Group Manila | Senior Art Director |
Sweet Barbon | Leo Burnett Group Manila | Copywriter |
Lot Eligio | Leo Burnett Group Manila | Account Management Director |
Jackie Caruyan | Leo Burnett Group Manila | Account Manager |
Jackie Caruyan | Leo Burnett Group Manila | Account Manager |
Joel Limchoc | Film Pabrika | Director |
Sonny Cruz | Film Pabrika | Film Producer |
Arnold Buena | Hit Productions | Music Arranger |
BDO is the Philippines’ largest bank. BDO Kabayan’s (Countryman) remittance services and expansive network of partners allow Overseas Filipino Workers (OFWs) to enjoy easy-accessibility and convenience when sending money to their families from anywhere in the world.
The film begins with supers saying the following story is based on real events happening somewhere in Japan. We open in a Japanese suburb with an ambulance parked outside an apartment as attendants load a stretcher and speed away. A female thought voice narrates the uniqueness of her job as a Tokoshu Seiso, a cleaner of apartments where elderly occupants have passed away alone. The cleaners arrive. Among them, our heroine starts cleaning the house while we hear the narration about the hardships of her job. While cleaning, she comes across the occupant’s personal belongings, including a pet cat. Once finished, she then calls her parents back home in the Philippines, making sure they received the money she sent. Supers appear: “However hard the job, you’ll do anything for family.” We then end with the brand logo and tagline, “BDO. Together, we find ways.”
There are approximately 10 million Overseas Filipino Workers, or OFWs, working around the world in 170 countries. They send money to their loved ones in the Philippines to provide a better life. OFWs are mostly known to work as nurses, domestic helpers, factory workers, etc. But in some cases, they work and thrive in odd but decent-paying jobs in different industries around the world.