Write a short summary of what happens in the film

A real-life paranormal investigator, Ed Caluag, was tapped in the video to explain how he detects the presence of ghosts, both good and bad. Scary scenarios show him revealing spirits with his special equipment. A client then shows a creepy-looking silhouette in a phone selfie that he had taken in front of a bright Christmas tree. The paranormal investigator surprises the client by giving him a Vivo V11 phone. What follows is a clever demonstration of the backlight selfie feature to reveal the answer to the mystery.The video ends with the paranormal investigator pointing to his tools saying, “Gamitin ito sa paranormal” (“Use this for the paranormal’), and then holding up a Vivo V11 phone saying, “Ito para normal and selfie!” (“This one your selfie is normal!”)

Cultural/Context information for the jury

The strategy for Vivo was also to do an online video to launch the new V11 model. The brand knew that their market’s main source of information and entertainment was online, and video was one of the content formats most consumed. The challenge was to create a video that would stand out during the Christmas season. Primary in the strategy was NOT to do an emotional approach. There were too many brands in that space. What tonality then could the Vivo Christmas campaign take? The inspiration lay in a very local insight. Christmas was a time Filipinos enjoyed watching scary stories with a Pinoy touch. It is a tradition started by decades of “Shake, Rattle, and Roll” movies (There have been 15 movies released so far!), and other blockbuster horror films shown during the Metro Manila Film Festival which runs on Christmas day until early January.