| Title | TUCSON "TENT" |
| Brand | HYUNDAI |
| Product / Service | TUCSON |
| Category | A05. Automotive |
| Entrant | HYUNDAI MOTOR COMPANY AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 2 | THE EDITORS Sydney, AUSTRALIA |
| Production 3 | FIN DESIGN + EFFECTS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Steve Jackson | Innocean Worldwide | Executive Creative Director |
| Vincent Pled | Innocean Worldwide | Account Director |
| Philip Sherer | Innocean Worldwide | Business Director |
| Roy Leibowitz | Innocean Worldwide | Senior Copywriter |
| Chris Wilson | Innocean Worldwide | Senior Art Director |
| Dan O'Connell | Innocean Worldwide | Creative Director |
| Craig Sloane | Innocean Worldwide | Executive Producer |
| Trevor Crossman | Innocean Worldwide | Digital DIrector |
| Fiona McGee | Goodoil Films | Director |
| Sam Long | Goodoil Films | Executive Producer |
| Claire Richards | Goodoil Films | Producer |
| Shelley Farthing Dawe | Goodoil Films | Director Of Photography |
| Nicoletta Rousianos | The Editors | Post Producer |
| Stuart White | Fin Design & Effects | VFX Supervisor |
| Emily Newbould | Fin Design & Effects | VFX Producer |
| Mark Burnett | The Editors | Editor |
| Andrew Clarkson | Fin Design & Effects | Colourist |
| Simon Lister | Nylon Studios | Sound Designer |
| The Lemonheads | Music | The Outdoor Type |
An inner-city couple venture into the great outdoors in their Tucson SUV. They set up camp, only to have their unpegged tent escape in the wind. A wild chase ensues. Thanks to their Tucson, they hunt it down.
SUVs have overtaken passenger cars as the main type of vehicle sold in Australia. Yet many owners are city dwellers whom rarely test the true capabilities of their vehicle. This campaign acknowledges that the Tucson's capability makes up for any lack of in their owners.