| Title | OLD BUT GOLD |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | AGEING SOCIETY CAMPAIGN |
| Category | A10. Not-for-profit / Charity / Government |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Production | THE FILM FACTORY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Bangkok | Creative Chairman |
| Anuwat Nitipanont | BBDO Bangkok | Chief Creative Officer |
| Pitha Udomkanjananan | BBDO Bangkok | Deputy Executive Creative Director |
| Thiti Boonkerd | BBDO Bangkok | Creative Group Head |
| Nuttawee Pisanprechatam | BBDO Bangkok | Art Director |
| Kiatikun Siriwetchmongkolchai | BBDO Bangkok | Business Director |
The film demonstrates how one life can change completely if they do not prepare themselves, financially and physically, for retirement life before 40. The film shows 2 different paths of one guy, where one path he prepare himself before 40 and another path he doesn't. And the film shows what happens when two paths cross.