Write a short summary of what happens in the film

An ordinary Kiwi couple sing an original, full-length, earnest love song about all the romantic things they can do for each other while holding a beer – drinking lower carb beer being one of them. The two main singers, accompanied by a host of other characters, announced all the acts of love they can achieve with one hand for the special someone in their life. The acts included cooking dinner, building a patio, cutting your rig at the gym, cleaning someone’s whip, and of course, drinking a low carb beer. The “I’m Drinking It For You” music video and accompanying song were launched through music industry’s native channels and media, allowing our message to infiltrate New Zealand culture in a way traditional advertising never could.

Cultural/Context information for the jury

In New Zealand’s masculine beer culture, watching your weight is considered vain and self-involved. To successfully launch DB Export Gold’s new low carb variant, we needed to side-step this stigma to give everyone a reason, and an excuse, to enjoy our beer. We took a different tact to our competitors - avoiding their functional, health centric messaging, and instead focusing on what drinking a low-carb beer benefit that was more appropriate culturally and tonally for New Zealand.