Title | LOCAL SPECIALTY OF ICHEON, KOREA |
Brand | SK HYNIX |
Product / Service | SEMICONDUCTOR |
Category | A09. Consumer Services / Business to Business |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeremy Craigen | Innocean Worldwide | Chief Creative Officer |
Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
Joonho Park | Innocean Worldwide | Creative Director |
Jinwoong Heo | Innocean Worldwide | Copywriter |
Yoonjoo Lee | Innocean Worldwide | Copywriter |
Jaewoo Kim | Innocean Worldwide | Art Director |
Jueun Park | Innocean Worldwide | Art Director |
Hyunkyu Lim | Innocean Worldwide | Account Executive |
SangUn Choi | Innocean Worldwide | Account Executive |
Jongchan Kim | Innocean Worldwide | Account Executive |
Jeonghoon Ahn | Innocean Worldwide | Account Executive |
Sarang Kim | Innocean Worldwide | Account Executive |
Sungkyu Kim | Innocean Worldwide | Art Director |
Jiae Bae | Innocean Worldwide | Account Executive |
Minjung Kim | Innocean Worldwide | Account Executive |
Henry, Hyoungyoon Lee | Alphavillee | Director |
First of all, the new brand slogan, We Do Technology, brings together the identity of the high-tech company, SK Hynix. In short, it will lead us to what do we do? This is because there are a lot of commercials that are produced at this point in time that is used to support the slogan to imprint the sentence itself, but the sentences that do not convey the meaning become hollow. To avoid this, we've come to deal with what SK Hynix is like So, we came up with the core idea of advanced semiconductor is the specialty of Icheon where SK Hynix headquarters is and made of a story with a SK Hynix employee, who is a father of an elementary school kid, tried so hard to improve his opinion to be true and finally achieved it.
The new brand slogan, <We Do Technology>, was set under the BIS established in 2018, raising the need to communicate SK Hynix's identity as a 'high-tech company' to consumers. In addition, the main task of SK Hynix brand perspective was to maintain its love for SK Hynix, which had been hard as a result of the 2018 campaign, by aligning itself with the public and receiving attention and love.