LOCAL SPECIALTY OF ICHEON, KOREA

TitleLOCAL SPECIALTY OF ICHEON, KOREA
BrandSK HYNIX
Product / ServiceSEMICONDUCTOR
CategoryA09. Consumer Services / Business to Business
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Jeremy Craigen Innocean Worldwide Chief Creative Officer
Kiyoung Kim Innocean Worldwide Executive Creative Director
Joonho Park Innocean Worldwide Creative Director
Jinwoong Heo Innocean Worldwide Copywriter
Yoonjoo Lee Innocean Worldwide Copywriter
Jaewoo Kim Innocean Worldwide Art Director
Jueun Park Innocean Worldwide Art Director
Hyunkyu Lim Innocean Worldwide Account Executive
SangUn Choi Innocean Worldwide Account Executive
Jongchan Kim Innocean Worldwide Account Executive
Jeonghoon Ahn Innocean Worldwide Account Executive
Sarang Kim Innocean Worldwide Account Executive
Sungkyu Kim Innocean Worldwide Art Director
Jiae Bae Innocean Worldwide Account Executive
Minjung Kim Innocean Worldwide Account Executive
Henry, Hyoungyoon Lee Alphavillee Director

Write a short summary of what happens in the film

First of all, the new brand slogan, We Do Technology, brings together the identity of the high-tech company, SK Hynix. In short, it will lead us to what do we do? This is because there are a lot of commercials that are produced at this point in time that is used to support the slogan to imprint the sentence itself, but the sentences that do not convey the meaning become hollow. To avoid this, we've come to deal with what SK Hynix is like So, we came up with the core idea of advanced semiconductor is the specialty of Icheon where SK Hynix headquarters is and made of a story with a SK Hynix employee, who is a father of an elementary school kid, tried so hard to improve his opinion to be true and finally achieved it.

Cultural/Context information for the jury

The new brand slogan, <We Do Technology>, was set under the BIS established in 2018, raising the need to communicate SK Hynix's identity as a 'high-tech company' to consumers. In addition, the main task of SK Hynix brand perspective was to maintain its love for SK Hynix, which had been hard as a result of the 2018 campaign, by aligning itself with the public and receiving attention and love.

Links

Video URL