| Title | CAR AD UNDER BARE SKY |
| Brand | KIA MOTERS |
| Product / Service | NIRO |
| Category | A05. Automotive |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | LOVE FILM Seoul, SOUTH KOREA |
| Production 2 | WALKING IN MIND Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
| Hyun Chul Lim | Innocean Worldwide | Art Director |
| Cheol Won Park | Innocean Worldwide | Art Director |
| Da Eun Lee | Innocean Worldwide | Copywriter |
| CHAVES YUM | Innocean Worldwide | Sr. Account Director |
| CHEONGSIK SHIN | Innocean Worldwide | Account Director |
| KYUNG DAE KWON | Innocean Worldwide | Account Executive |
| HYUN JAE SHIN | Innocean Worldwide | Account Executive |
| DALHAE KANG | Innocean Worldwide | Account Executive |
| Justin Yoon | Innocean Worldwide | Digital Campaign Planner |
| Yeseul Min | Innocean Worldwide | Digital Campaign Planner |
| Hongjoo Lee | Innocean Worldwide | Digital Campaign Planner |
| GO Kim | Love Film Production | Director |
| YOUNG HOI KIM | Love Film Production | Assistant Director |
| Choong Sub Kim | Walking on mind | Executive Producer |
The SKIP button, which was seen as a YouTube player UI, is blowing in the wind, obstructing the driver's view; Hybrid SUV [Highway Driving Assist] operates and safeguard the driver. When you think the advertisement is over, it is rewired to the screen before the CG. A video without CG will be played. It shows how serious the fine dust on the shooting scene was. Through empathy for the seriousness of the problem, it is time to select a hybrid SUV Niro.
In South Korea, car advertisements are mostly used as cool images. Conversely, it have been more impactful to consumers because it was the first commercial to show NO CG Ver. The 'fine dust problem' that we face is most expressed. We conveyed that South Korea's first hybrid SUV can be a solution through our strategy.