Title | IF TOMORROW GEN Y RULES |
Brand | TMRW BY UOB |
Product / Service | TMRW |
Category | E04. Social Behaviour & Cultural Insight |
Entrant | RABBIT'S TALE Bangkok, THAILAND |
Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
Media Placement | RABBIT'S TALE Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Additional Company | TMRW BY UOB Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
Kanon Umpornsirirat | Rabbit Digital Group | Creative Group Head |
Kamolwan Nophaket | Rabbit Digital Group | Creative Group Head |
Thanan Srisukh | Rabbit Digital Group | Creative Group Head |
Kanitkorn Srimakorn | Rabbit Digital Group | Copywriter |
Suphakorn Gongreadsin | Rabbit Digital Group | Art Director |
Kornchanok Khuntiphuntukul | Rabbit Digital Group | Copywriter |
Rapas Chamnanratanakul | Rabbit Digital Group | Art Director |
Kajohnchai Rodklongtan | Rabbit Digital Group | Senior Art Director |
Nalin Viroonhatham | Rabbit Digital Group | Art Director |
Sarin Ittinuntaweerachai | Rabbit Digital Group | Senior Project Manager |
By swapping the heads of the main characters, this film shows the twisted, surrealistic world where millennials (Gen Ys) posses more power over their previous generations to demonstrate how their ‘new’ ways of attacking problems counter the older generation’s ’traditional’ methods in familiar scenarios.
Just like other Gen Y (millennials) around the world, Thai Gen Y also believe in difference and individualism. But in Thai culture where elder rules over the young, they are often limited by stereotypes from older generations for their different living solutions.
Just like other Gen Y (millennials) around the world, Thai Gen Y also believe in difference and individualism. But in Thai culture where elder rules over the young, they are often limited by stereotypes from older generations for their different living solutions.