IF TOMORROW GEN Y RULES

Bronze Spike

Case Film

Film

TitleIF TOMORROW GEN Y RULES
BrandTMRW BY UOB
Product / ServiceTMRW
CategoryE04. Social Behaviour & Cultural Insight
EntrantRABBIT'S TALE Bangkok, THAILAND
Idea Creation RABBIT'S TALE Bangkok, THAILAND
Media Placement RABBIT'S TALE Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND
Additional Company TMRW BY UOB Bangkok, THAILAND

Credits

Name Company Position
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Papop Chaowanapreecha Rabbit Digital Group Creative Director
Kanon Umpornsirirat Rabbit Digital Group Creative Group Head
Kamolwan Nophaket Rabbit Digital Group Creative Group Head
Thanan Srisukh Rabbit Digital Group Creative Group Head
Kanitkorn Srimakorn Rabbit Digital Group Copywriter
Suphakorn Gongreadsin Rabbit Digital Group Art Director
Kornchanok Khuntiphuntukul Rabbit Digital Group Copywriter
Rapas Chamnanratanakul Rabbit Digital Group Art Director
Kajohnchai Rodklongtan Rabbit Digital Group Senior Art Director
Nalin Viroonhatham Rabbit Digital Group Art Director
Sarin Ittinuntaweerachai Rabbit Digital Group Senior Project Manager

Write a short summary of what happens in the film

By swapping the heads of the main characters, this film shows the twisted, surrealistic world where millennials (Gen Ys) posses more power over their previous generations to demonstrate how their ‘new’ ways of attacking problems counter the older generation’s ’traditional’ methods in familiar scenarios.

Cultural/Context information for the jury

Just like other Gen Y (millennials) around the world, Thai Gen Y also believe in difference and individualism. But in Thai culture where elder rules over the young, they are often limited by stereotypes from older generations for their different living solutions.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

Just like other Gen Y (millennials) around the world, Thai Gen Y also believe in difference and individualism. But in Thai culture where elder rules over the young, they are often limited by stereotypes from older generations for their different living solutions.

Links
Video URL