Title | TISSUE STORY |
Brand | FANZA |
Product / Service | FANZA |
Category | B08. Media / Entertainment |
Entrant | DIGITAL COMMERCE INC. Tokyo, JAPAN |
Idea Creation | TOKYO PISTOL CO.,LTD., JAPAN |
Idea Creation 2 | CREATIVE HUB SWIMMY Tokyo, JAPAN |
Media Placement | TOKYO PISTOL CO.,LTD., JAPAN |
Media Placement 2 | WILL CO., LTD. Tokyo, JAPAN |
PR | TOKYO PISTOL CO.,LTD., JAPAN |
Production | CREATIVE HUB SWIMMY Tokyo, JAPAN |
Additional Company | NANAME INC. Tokyo, JAPAN |
Additional Company 2 | BAUM AND KUCHEN, INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tatsuya Maekawa | Creative Hub Swimmy (form HATCH Inc.) | Director |
This is the rebranded movie for 「FANZA」(It used to be called 「DMM.R18」) and was created for leaving an impression of the new brand name “FANZA”. We tried to replace the concept from "providing contents for adult" to "delivering tissue" and shot this movie with strict and active one-shot video which are not related with an adult service.
What's special about this movie is how hard those athletes in this movie tried to deliver the tissue as if it is for a sports brand ad. One of the reasons that we shot this with strict and active one-shot video is that in Japan, shooting by one-shot video takes time and effort and an acrobatic action video is becoming popular. We've succeeded to leave an impression of the brand logo by transitioning to the logo from the last sequence.(1:13 → 1:35) The main point that I would like you to see is the relay that was created by many kinds of athletes only to produce this effect. Those below little points made this movie more interesting. ・Japanese famous porn stars were in this movie at the final scene. ・he sound of pulling the tissue from the box was used for the sound of snare on BGM.