| Title | LEBARAN DI PLANET UDIQUE |
| Brand | RAMAYANA |
| Product / Service | FASHION |
| Category | A06. Retail |
| Entrant | BUJUKRAYU Jakarta, INDONESIA |
| Idea Creation | BUJUKRAYU Jakarta, INDONESIA |
| Production | VELOCITY Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Ferly Novriadi | bujukrayu | Co-Founder/ Creative Business Director |
| Bondan Eko | bujukrayu | Co-Founder/ Creative Business Director |
| Galih Dion | bujukrayu | Copywriter |
| Rhama Nalendra | bujukrayu | Art Director |
| Reyhan Valiant | bujukrayu | Account Manager |
| Artha Astaria | bujukrayu | Agency Producer |
| Dimas Djayadiningrat | velocity | Film Director |
There is a custom for muslims in Indonesia to buy new clothes on Eid as a celebration of their victory after a month of fasting in the month of Ramadan. People want to look as cool as possible on Eid as a symbol of a new soul. How to make Indonesian choose Ramayana as their destination in getting cool clothes for Eid? Our idea is Keren Hak Alam Semesta (Cool is the rights of the universe). We made Ramayana as the mecca of coolness for the universe and approved by people from other planets.
There is a custom for muslims in Indonesia to buy new clothes on Eid as a celebration of their victory after a month of fasting in the month of Ramadan. People want to look as cool as possible on Eid as a symbol of a new soul.