THE ROLE

Bronze Spike
TitleTHE ROLE
BrandTENCENT
Product / ServiceTENCENT CHARITY
CategoryB10. Not-for-profit / Charity / Government
EntrantLINK FILMS Shanghai, CHINA
Idea Creation LINK FILMS Shanghai, CHINA
Idea Creation 2 TENCENT Shenzhen, CHINA
Production LINK FILMS Shanghai, CHINA

Credits

Name Company Position
Akae Wang Tencent ECD
David TASI LINKFILMS Copywriter

Write a short summary of what happens in the film

For 30 years, a pair of mother and son, stick together and help each other in difficulties. For 30 years, son suffered from cerebral palsy, mother lives as most unprivileged. For 30 years, she found her own way to walk through the dark. He tried to make her not alone. For 30 years, these two trapped-on-land fishes moisten each other with moisture and spit to survive. A bowl of egg Fried rice, a turtle, a painting, a bathtub, laundry, this family leads an ordinary life. But with his cerebral palsy, her companion, his tenacity, and her peace, the fate also brought something extraordinary to this pair of mother and son. A er living together for 30 years, they can never be separated from each other. Like Chuang-tzu said in The Grand Master: Spring has dried up, fishes are trapped on the land. So they moisten.

Cultural/Context information for the jury

Use entertainment video to speak out the story of "friends with disabilities" about human developing, evokes resonance. Later, the online social event "A meme gallery" was published to create a nationwide booming phenomenon of fund-raising. The film starts with an online campaign to raise money. Creating propagation fission effect This film is Tencent's first public welfare story to be promoted in documentary. Published on 99 Public Welfare Day and involved in public participation. This film, which combines online public campaign "A meme gallery" with online campaign, successfully launched an unprecedented online gallery for the brain palsy patient "Xiaolong Zhang".

Links
Video URL