Title | POWER OF COMPOUNDING |
Brand | FRANKLIN TEMPLETON |
Product / Service | FRANKLIN TEMPLETON |
Category | B09. Consumer Services / Business to Business |
Entrant | FRANKLIN TEMPLETON Mumbai, INDIA |
Idea Creation | FRANKLIN TEMPLETON Mumbai, INDIA |
Idea Creation 2 | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Media Placement | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
PR | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Production | MIRUM AGENCY PVT. LTD. Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Naila Patel | Mirum Digital Private Limited | Executive Creative Director |
Kishor Shembekar | Mirum Digital Private Limited | Creative Director |
Priyanka Chavan | Mirum Digital Private Limited | Sr. Art Director |
Rohan Ian | Mirum Digital Private Limited | Sr. Copywriter |
Karan Vazirani | Mirum Digital Private Limited | Manager - Video Production |
The Power of Compounding: The protagonist explains the concept of Compounding and how it makes the whole greater than the sum of parts. Anuja Mudda is a long-distance runner who started from walking 2 kilometres a day and now running distances more than 300 kilometers. However, this success is far bigger than the sum of her smaller efforts. This is similar to compounding, where the final returns are more than the sum of the smaller investments. Power of Compounding is often found complex by the investors and often need charts and complex calculations to inculcate. Instead of going into the nitty-gritty of the concept, the video simplifies it to the core and represents the same through a human story to make them easier to absorb using Marathon as a metaphor as a unique way of explaining complex concepts in investments.
Capitalizing on the ever-growing running culture, 'The Marathon of Life' features everyday marathon heroes who go about doing the ordinary in an extraordinary way. The theme of the video is similar to the quality an investor needs to possess for investing in Mutual Funds. It has been creatively done by using 'Marathon' as a metaphor to communicate essential qualities that one needs to become a good investor.