POWER OF COMPOUNDING

TitlePOWER OF COMPOUNDING
BrandFRANKLIN TEMPLETON
Product / ServiceFRANKLIN TEMPLETON
CategoryB09. Consumer Services / Business to Business
EntrantFRANKLIN TEMPLETON Mumbai, INDIA
Idea Creation FRANKLIN TEMPLETON Mumbai, INDIA
Idea Creation 2 MIRUM AGENCY PVT. LTD. Mumbai, INDIA
Media Placement MIRUM AGENCY PVT. LTD. Mumbai, INDIA
PR MIRUM AGENCY PVT. LTD. Mumbai, INDIA
Production MIRUM AGENCY PVT. LTD. Mumbai, INDIA

Credits

Name Company Position
Naila Patel Mirum Digital Private Limited Executive Creative Director
Kishor Shembekar Mirum Digital Private Limited Creative Director
Priyanka Chavan Mirum Digital Private Limited Sr. Art Director
Rohan Ian Mirum Digital Private Limited Sr. Copywriter
Karan Vazirani Mirum Digital Private Limited Manager - Video Production

Write a short summary of what happens in the film

The Power of Compounding: The protagonist explains the concept of Compounding and how it makes the whole greater than the sum of parts. Anuja Mudda is a long-distance runner who started from walking 2 kilometres a day and now running distances more than 300 kilometers. However, this success is far bigger than the sum of her smaller efforts. This is similar to compounding, where the final returns are more than the sum of the smaller investments. Power of Compounding is often found complex by the investors and often need charts and complex calculations to inculcate. Instead of going into the nitty-gritty of the concept, the video simplifies it to the core and represents the same through a human story to make them easier to absorb using Marathon as a metaphor as a unique way of explaining complex concepts in investments.

Cultural/Context information for the jury

Capitalizing on the ever-growing running culture, 'The Marathon of Life' features everyday marathon heroes who go about doing the ordinary in an extraordinary way. The theme of the video is similar to the quality an investor needs to possess for investing in Mutual Funds. It has been creatively done by using 'Marathon' as a metaphor to communicate essential qualities that one needs to become a good investor.

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