Write a short summary of what happens in the film

A successful business man accidentally finds a note with GPS coordinates and departs on an unknown adventure led by the unexpected route in the navigation system in the Amarok. Throughout the journey, he is challenged by his friend and a mysterious lady. When he finally reaches the cliff with the Amarok, he realizes the lady with the wolf tattoo is the one who left the coordinates and also inspires him to challenge what he used to think is impossible. The ambition is not merely in creating a "Hollywood type movie trailer". We still tell a complete story with a climax and a resolution. This film embodies a mix of “Suspense Thriller”, "Life Changing Road Trip", "Romantic Mystery", and "Adrenaline Rushing Car Commercial". The struggle and realization of the main character has been illustrated in the main plot, interweaving with the dramatic conflicts between him and his friend in the subplots.

Cultural/Context information for the jury

Taiwanese are familiar with the navigation system of google map, on which the travelling time is indicated respectively. In this film, a special route / short cut for the Amarok (only Amarok can make it) is shown on the navigation system to emphasize the off-road capability of Amarok creatively. The strategy of adopting “Hollywood style movie trailer”: 1. Hollywood movies, 75% of total box office in 2017 in Taiwan, are popular. 2. European cars are highly appreciated in Taiwan. So featuring an Amarok in this Hollywood trailer strengthens the western originality. 3. With impatient social media users, movie trailer is an attractive style of audiences’ retention. 4. Target audiences: males mid 30’s, therefore the genres of adventure, suspense and romance are decided. 5. One of the key messages: this inspiring journey not only exists in this movie trailer, but can be your adventurous life style, if you own an Amarok.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

Two tasks 1. Create a movie trailer that is as exciting and high quality as “Fast and Furious”, but without Vin Diesel, explosions and special effects? (with a restrained production budget of EUR 70,000.) 2. A duration of 3 minutes, to tell a full story illustrating the off-road capability of Amarok with the main character’s struggle and realizations. Various approaches: • Omniscient voiceover • Suspenseful and romantic plot as the hook • Precisely craft the dialogue to propel the plot and build the tension. • Character’s inner conflict, interweaved with car-driving scenes, to enhance the excitement and dramatic tension. Disguising a car commercial as a “Hollywood movie trailer” has successfully grabbed the attention of potential customers. It’s just like seeing a Hollywood blockbuster from most audiences’ comments. Before audiences realize it’s actually a car commercial, the image of robust and powerful Amarok has already been rooted in their mind.