UNLEASH YOUR MIND WITH POWER, AMAROK V6

TitleUNLEASH YOUR MIND WITH POWER, AMAROK V6
BrandVOLKSWAGEN
Product / ServiceVOLKSWAGEN AMAROK V6
CategoryB05. Automotive
EntrantREDBIT PICTURES Taipei City, TAIPEI
Idea Creation REDBIT PICTURES Taipei City, TAIPEI
Idea Creation 2 VOLKSWAGEN Taiwan, TAIPEI
Media Placement PHD TAIWAN Taipei, TAIPEI
Production REDBIT PICTURES Taipei City, TAIPEI
Additional Company IDEATA Taipei, TAIPEI

Credits

Name Company Position
Victor Ting Volkswagen Commercial Vehicles Marketing Director
Uilin Wang Redbit Creative Producer
Gary Chien Ideata Creative Agency Vice President
Mike Lee Redbit Creative Director
Yi-Chern Ho Redbit Creative Producer
Hung Kai Zheng Redbit Creative Director
Sammy Chen Ideata Creative Agency Creative Director

Write a short summary of what happens in the film

A successful business man accidentally finds a note with GPS coordinates and departs on an unknown adventure led by the unexpected route in the navigation system in the Amarok. Throughout the journey, he is challenged by his friend and a mysterious lady. When he finally reaches the cliff with the Amarok, he realizes the lady with the wolf tattoo is the one who left the coordinates and also inspires him to challenge what he used to think is impossible. The ambition is not merely in creating a "Hollywood type movie trailer". We still tell a complete story with a climax and a resolution. This film embodies a mix of “Suspense Thriller”, "Life Changing Road Trip", "Romantic Mystery", and "Adrenaline Rushing Car Commercial". The struggle and realization of the main character has been illustrated in the main plot, interweaving with the dramatic conflicts between him and his friend in the subplots.

Cultural/Context information for the jury

Taiwanese are familiar with the navigation system of google map, on which the travelling time is indicated respectively. In this film, a special route / short cut for the Amarok (only Amarok can make it) is shown on the navigation system to emphasize the off-road capability of Amarok creatively. The strategy of adopting “Hollywood style movie trailer”: 1. Hollywood movies, 75% of total box office in 2017 in Taiwan, are popular. 2. European cars are highly appreciated in Taiwan. So featuring an Amarok in this Hollywood trailer strengthens the western originality. 3. With impatient social media users, movie trailer is an attractive style of audiences’ retention. 4. Target audiences: males mid 30’s, therefore the genres of adventure, suspense and romance are decided. 5. One of the key messages: this inspiring journey not only exists in this movie trailer, but can be your adventurous life style, if you own an Amarok.

Links

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