Write a short summary of what happens in the film

This film is about “Mansuang” a man who bought the seal as a pet. The only reason that he decided to buy the seal is that he heard his friend said that “it’s a MUST HAVE item.” Living with the seal is uneasy and has high cost more than he can effort, but at the end of the day, people will realize that not only Mansuang but everyone has the seal in their different form. The seal has become something that helps people to be more aware when it comes to their spending and shopping habits.

Cultural/Context information for the jury

Thai people’s bad financial habits actually stem from their deep-rooted beliefs in the idea of financial hedonism, that spending and consuming is self-rewarding, leading to real life’s happiness. As well as viewing their overspending habits as humorous, just like one of the famous Thai idioms - ‘what’s the point of buying this seal?’ A symbolic of Thais’ compulsive shopping habits that lead to significant debts and waste. Although, financial literacy is the concept that has long been attempted to be ingrained for Thais to adopt and applied for as long as one can remember. Though, it has never been successful since it has always been done in a very educational approach. When actually the real problem lies in the lack of motivation for action. The campaign is initiated to changing Thais’ beliefs through a thought-provoking idea around Thai people’s bad financial habit to create change.