| Title | REVENGER |
| Brand | AMERICAN TOURISTER |
| Product / Service | THE BACKPACK COLLECTION SCHOLAR |
| Category | E04. Social Behaviour & Cultural Insight |
| Entrant | LEO BURNETT HONG KONG, HONG KONG SAR |
| Idea Creation | LEO BURNETT HONG KONG, HONG KONG SAR |
| Name | Company | Position |
|---|---|---|
| Sonic Choy | Leo Burnett Ltd. | Executive Creative Director |
| William Li | Leo Burnett Ltd. | Deputy Executive Creative Director |
| Carol Lam | Leo Burnett Ltd. | President & Chief Creative Officer |
| Dave Ho | Leo Burnett Ltd. | Creative Director |
| Scofield Lai | Leo Burnett Ltd. | Art Director |
| Arnold Au | Leo Burnett Ltd. | Associate Creative Director & Copywriter |
| Joyce Mok | Leo Burnett Ltd. | Agency Producer |
| Jacqualine Law | Leo Burnett Ltd. | Group Brand Director |
| Jenny Huen | Leo Burnett Ltd. | Brand Manager |
| Silent Wong | The Film Factory Ltd. | Director |
| May Tang | The Film Factory Ltd. | Producer |
| Wing Tat Wong | The Film Factory Ltd. | Director Of Photography |
| Steven Leung | Touches | Editor |
| Kwok Choi Chan | Touches | Colourist |
| Fung Chu | Touches | Online Post Production |
| Racheal Wong | Touches | Post Production Executive Producer |
| Benny Ho | Touches | Audio |
| Kay Chan | Click Music | Music Composer |
The process from opening a bottle cap to finishing and trashing it takes roughly a minute. Yet, a bottle can take up to 700 years (3.7 billion minutes) to decompose. One Million plastic bottles are bought around the World in every Minute and the number will jump by another 20% by 2021. Most plastic bottles produced end up in landfill or in the ocean. American Tourister concerns about this problem and are committed to support sustainability by updating their existing collection - Scholar, with a new fabric (RPET Polyester) that benefits to the environment. The backpack collection Scholar is constructed from recyclexTM, a fabric made from 100% post-consumer recycled PET water bottles and it requires approximately 20 pcs of 500ML Plastic bottles to make 1 backpack. By carrying this bag, you are preventing post-consumer waste from ending up in a landfill and you are helping us to save the world.