Write a short summary of what happens in the film

A child gets a puppy doll after begging to his parents. The doll gets thrown away after all the good time spent together with the kid. But the puppy doll was actually a real puppy alive and conscious. With the surprising ending, the film reveals the phenomenon of buying and dumping pets as easily as dolls. It urges people to pay attention to the cold fact that only 12 percent of pet owners stand by their pets’ death while Korea has 10 million pet owner populations.

Cultural/Context information for the jury

To adopt dogs in Korea, most of them do it through pet shops. For this distribution channel, unethical facilities such as “Dog Factories” are being operated. As interest in animal rights has recently increased in South Korea, social discussions on Pet Shop culture have started. Upon such social background, ‘Don’t Shop Dogs’ campaign served as a wake-up call to Korean consumers on this pet shop culture and genuinely drew public and media attention.