Title | BIXBY VOICE FOREVER |
Brand | SAMSUNG ELECTRONICS |
Product / Service | BIXBY |
Category | B04. Consumer Durables |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation 2 | CHEIL INDIA Gurgaon, INDIA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement 2 | CHEIL INDIA Gurgaon, INDIA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR 2 | CHEIL INDIA Gurgaon, INDIA |
Production | CRAZY FEW FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Kate Hyewon Oh | Cheil Worldwide | EXECUTIVE CREATIVE DIRECTOR |
Josh Seokjin Shin | Cheil Worldwide | Associate Creative Director |
Alberto Rodríguez | Cheil Worldwide | Art Director |
Alberto Rodríguez | Cheil Worldwide | WRITER |
Manmeet Singh | Cheil India | WRITER |
Josh Seokjin Shin | Cheil Worldwide | Associate Creative Director |
Dalip Singh | Cheil India | ART DIRECTOR |
Marvin Byung Gon Park | Cheil India | Account Director |
Siddharth Kapoor | Cheil India | ACCOUND EXECUTIVE |
John Park | JP Films | AGENCY PRODUCER |
Anupam Mishra | Crazy Few Films | DIRECTOR |
Urfi Kazmi | Crazy Few Films | PRODUCER |
Viraj Gawas | Crazy Few Films | PRODUCER |
Ayananka Bose | Crazy Few Films | DOP |
Dhruv Ghanekar | Crazy Few Films | MUSIC SUPERVISOR (DIRECTOR) |
Abhiruchi Chand | Crazy Few Films | WRITER (Lyricist) |
Uk Jang? | Room121 | DIRECTOR |
Kyungsic Park | Room121 | PRODUCER |
Sung Yoon Jeong | Room121 | PRODUCER |
Yeon Jeong Joo? | Room121 | PRODUCER |
Songha Lee | Freelancer | IDEA WRITER |
In the film, the daughter is seen reading out an essay to her classmates where she describes her beautiful relationship with her mother. As the video continues, the mother is suddenly missing from the picture, but we see that the daughter is still speaking to her and her mother’s voice is still responding. Later, we reveal that she was also reading the essay to mom while in a hospital bed; but the mom can’t answer because she lost her voice due to MND. Finally, we show that before losing her voice, mom recorded it and with the help of Samsung engineers her voice was kept alive forever inside her own personalized Bixby A.I. Voice Assistant, so her daughter Tara can have her Mom around even when her voice is not there.
The original score of the commercial is sung in Hindi. The lyrics were custom made for the commercial and played a vital part in bringing out the emotions of the Indian audience. Lyrics translated into English: O Mother, O Mother, Whenever I turn back, I always see you standing there for me, Now if I walk or fall, I have got no worries at all, My heart skips a beat, When I don’t see you around, How should I tell you how important you are,I want to hide you away, So that you can never leave, With you beside me, I can sleep easily, O Mother, O Mother, Whenever I turn back I always see you standing there for me, Now if I walk or fall I have got no worries at all. O Mother, O Mother, Whenever I turn back I always see you standing there for me.