Title | AMAZON PRIME - COUPLE IN COUNTRYSIDE |
Brand | AMAZON JAPAN G.K |
Product / Service | AMAZON.CO.JP |
Category | A06. Retail |
Entrant | AMAZON JAPAN Tokyo, JAPAN |
Idea Creation | AMAZON JAPAN Tokyo, JAPAN |
Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | AMAZON JAPAN Tokyo, JAPAN |
Media Placement 2 | HAKUHODO INC. Tokyo, JAPAN |
PR | AMAZON JAPAN Tokyo, JAPAN |
PR 2 | HAKUHODO INC. Tokyo, JAPAN |
Production | ROBOT COMMUNICATIONS INC. Shibuya, JAPAN |
Name | Company | Position |
---|---|---|
Alessandoro Agnini | Amazon Japan GK | Executive Creative Director |
Masashi Hanzawa | Amazon Japan GK | Executive Producer |
Yusuke Ando | ROBOT | Producer |
Hirotaka Sato | ROBOT | Producer |
Toshihiko Hayashi | ROBOT | Production Manager |
Ryoji Shimizu | ROBOT | Director |
Lee Myung Kim | Freelance | DOP |
Tetsuya Kamihara | Freelance | Production Designer |
Mika Ozawa | Freelance | Stylist |
Mieko Yoshioka | Freelance | Hair & Make-up |
Airi Takesaki | HAT | Casting |
Shota Uchiyama | Wander Vogel | Location Coordinator |
Sho Tominaga | ROBOT | Off-Line Editor |
Masakazu Kitayama | DIGITAL GARDEN | On-Line Editor |
Junya Terui | Massive Music | Music |
A married couple moved to countryside with puppy. The wife can't gets used to her new life and has boring days. She looks at her friend's social media post that "I found a new sweet! " and writes a comment that "There is nothing here..." . The husband finds her comment and buys some tableware from Amazon and harvests berries from their home garden. Next day, he receives Amazon package and starts making a sweet like her friend's post. He takes her to their seaside garden and gives her the sweet. He also puts a message on Sweet's bottle lid that "There is "new life" here". And they hug each other. End card message "Your life will expand, Amazon prime".
We have focused on selecting a location where we can best depict the emotional changes of a married couple relocating to the countryside. We have also chosen an interior that best invokes a feeling of their new life.