Title | VW YOUNGEST BROTHER |
Brand | VOLKSWAGEN |
Product / Service | VEHICLES |
Category | B05. Automotive |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | SWEETSHOP Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group | Chief Creative Officer |
Rory McKechnie | DDB Group New Zealand | Creative Director |
James O'Sullivan | DDB Group New Zealand | Copywriter |
Adam Barnes | DDB Group New Zealand | Art Director |
Charlotte Glennon | DDB Group New Zealand | Senior TV Producer |
James Blair | DDB Group New Zealand | Lead Business Partner |
Anna Hall | DDB Group New Zealand | Business Director |
Paris Reardon | DDB Group New Zealand | Account Executive |
Carman Kwan | DDB Group New Zealand | Account Manager |
In this brand film we tell a story about the struggles of growing up as the youngest child. Right from a little boy, youngest brother Tom is always coming second to his older brother Sam and having to make do with bad hand-me-downs. That is until the final scene, when Tom takes ownership of the one hand-me-down that can make all those years of suffering worth it - his brother's immaculate second hand Volkswagen.
In New Zealand Volkswagens are considered luxury European cars worth taking good care of. Because of this, they're often kept in families for years and handed down through generations as an heirloom.