VW YOUNGEST BROTHER

TitleVW YOUNGEST BROTHER
BrandVOLKSWAGEN
Product / ServiceVEHICLES
CategoryB05. Automotive
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production SWEETSHOP Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group Chief Creative Officer
Rory McKechnie DDB Group New Zealand Creative Director
James O'Sullivan DDB Group New Zealand Copywriter
Adam Barnes DDB Group New Zealand Art Director
Charlotte Glennon DDB Group New Zealand Senior TV Producer
James Blair DDB Group New Zealand Lead Business Partner
Anna Hall DDB Group New Zealand Business Director
Paris Reardon DDB Group New Zealand Account Executive
Carman Kwan DDB Group New Zealand Account Manager

Write a short summary of what happens in the film

In this brand film we tell a story about the struggles of growing up as the youngest child. Right from a little boy, youngest brother Tom is always coming second to his older brother Sam and having to make do with bad hand-me-downs. That is until the final scene, when Tom takes ownership of the one hand-me-down that can make all those years of suffering worth it - his brother's immaculate second hand Volkswagen.

Cultural/Context information for the jury

In New Zealand Volkswagens are considered luxury European cars worth taking good care of. Because of this, they're often kept in families for years and handed down through generations as an heirloom.

Links

Website URL