| Title | L05T |
| Brand | LOTTO NEW ZEALAND |
| Product / Service | POWERBALL |
| Category | A07. Travel / Leisure |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | PHD Auckland, NEW ZEALAND |
| Production | BLOCKHEAD VFX Auckland, NEW ZEALAND |
| Production 2 | SCOUNDREL Sydney, AUSTRALIA |
| Additional Company | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Regional Chief Creative Officer |
| Gary Steele | DDB Group New Zealand | Executive Creative Director |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Kate Lines | DDB Group New Zealand | Lead Business Partner |
| Haylee Killip | DDB Group New Zealand | Business Director |
| Sam French | DDB Group New Zealand | Business Manager |
| Rupert Price | DDB Group New Zealand | Chief Strategy Officer |
| Annika Fyfe | DDB Group New Zealand | Planner |
| Judy Thompson | DDB Group New Zealand | Executive Producer |
| Samantha Royal | DDB Group New Zealand | Senior TV Producer |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Nikki Burke | Scoundrel | Producer |
| Tim Bullock | Scoundrel | Director |
| Germain McMicking | Scoundrel | DOP Lighting Cameraman |
| Adam Wills | Scoundrel | Offline Editor |
| Pete Ritchie | Scoundrel | Colourist |
| Cam Ballantyne | Beatworms | Composer |
| Shane Taipari | Franklin Road | Sound Mix |
| Johannes Gertz | DDB Group New Zealand | Executive Digital Producer |
| Jason Vertongen | DDB Group New Zealand | Head of Design |
| Simon Betton | DDB Group New Zealand | Lead Developer |
| Danillo Castilho | DDB Group New Zealand | Lead Front End Developer |
| Gleb Devyatkin | DDB Group New Zealand | Senior Full Stack Developer |
| Sheetal Pradhan | DDB Group New Zealand | Digital Producer |
| Natalia Spreys | DDB Group New Zealand | Designer |
| James Li | DDB Group New Zealand | Motion Designer |
| Anastasia Maslennikova | DDB Group New Zealand | Motion Designer |
A flight attendant discovers that she has won lotto while working overseas... only to lose the ticket in her rush to return home to her family. She then spends the rest of the ad searching for and coming to terms with the fact that she lost her ticket. But what we didn’t reveal to the audience for the first month after release is that this is more than a Lotto ad, it’s also a ticket. There are actually Lotto numbers hidden throughout the ad and just like the main character the audience is locked in frantic search for their winning ticket.
(100% of Lotto profits got back to the community)