L05T

Gold Spike

Demo Film

Film

TitleL05T
BrandLOTTO NEW ZEALAND
Product / ServicePOWERBALL
CategoryD01. Use of Film
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
Production BLOCKHEAD VFX Auckland, NEW ZEALAND
Production 2 SCOUNDREL Sydney, AUSTRALIA
Additional Company LOTTO NEW ZEALAND Remuera, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Regional Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Brett Colliver DDB Group New Zealand Creative Director
Mike Felix DDB Group New Zealand Creative Director
Kate Lines DDB Group New Zealand Lead Business Partner
Haylee Killip DDB Group New Zealand Business Director
Sam French DDB Group New Zealand Business Manager
Rupert Price DDB Group New Zealand Chief Strategy Officer
Annika Fyfe DDB Group New Zealand Planner
Judy Thompson DDB Group New Zealand Executive Producer
Samantha Royal DDB Group New Zealand Senior TV Producer
Adrian Shapiro Scoundrel Executive Producer
Nikki Burke Scoundrel Producer
Tim Bullock Scoundrel Director
Germain McMicking Scoundrel DOP Lighting Cameraman
Adam Wills Scoundrel Offline Editor
Pete Ritchie Scoundrel Colourist
Cam Ballantyne Beatworms Composer
Shane Taipari Franklin Road Sound Mix
Johannes Gertz DDB Group New Zealand Executive Digital Producer
Jason Vertongen DDB Group New Zealand Head of Design
Simon Betton DDB Group New Zealand Lead Developer
Danillo Castilho DDB Group New Zealand Lead Front End Developer
Gleb Devyatkin DDB Group New Zealand Senior Full Stack Developer
Sheetal Pradhan DDB Group New Zealand Digital Producer
Natalia Spreys DDB Group New Zealand Designer
James Li DDB Group New Zealand Motion Designer
Anastasia Maslennikova DDB Group New Zealand Motion Designer

Write a short summary of what happens in the film

A flight attendant discovers that she has won lotto while working overseas... only to lose the ticket in her rush to return home to her family. She then spends the rest of the ad searching for and coming to terms with the fact that she lost her ticket. But what we didn’t reveal to the audience for the first month after release is that this is more than a Lotto ad, it’s also a ticket. There are actually Lotto numbers hidden throughout the ad and just like the main character the audience is locked in frantic search for their winning ticket.

Cultural/Context information for the jury

(100% of Lotto profits got back to the community)

Links

Website URL