Title | WORK BY HEART |
Brand | SUNTORY BEVERAGE & FOOD LIMITED |
Product / Service | COFFEE BOSS |
Category | B01. Food / Drink |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shin Takaue | Suntory Beverage & food Limited | Creative Director |
Yusuke Shimano | Dentsu Inc. | Creative Director + Copywriter |
Yoshiaki Sakashita | Dentsu Inc. | Planner |
Kamome Nomoto | Dentsu Inc. | Art Director |
Hiroki Nakasone | GEEK PICTURES INC. | Producer |
Nobuaki Hongo | EPOCH Inc. | Director |
Eallin Japan | Eallin Japan | Animation |
Shoichi Haga | cork | Illustrator |
This film is a documentary animation depicting the success of the Hawaiians founder, Mr. Yutaka Nakamura. Mr. Nakamura, who was the vice president of Tokiwa Coal Mine, achieved a bold business shift to protect the lives of employees while the coal mining industry was out of control. With the slogan "From coal mine to sightseeing", he launched a hot spring leisure facility. This was when he was 65 years old. We expressed the attitude of "partners of working people" BOSS through the image of Mr. Nakamura, who challenged the difficulties no matter how old and made them succeed with enthusiasm.
Fukushima where the Hawaiians are located is the area that was hit hard by the Great East Japan Earthquake on March 11, 2011. The Hawaiians are no exception and suffered catastrophic damage. Under these circumstances, the Hawaiians, who continued to accept the refugees, revived strongly due to their bonds with the local people, under the concept of “Kizuna Resort”. It is also one of the reasons why the Hawaiians were loved by the locals and this work was well received by the locals.