| Title | BISLERI - HEIST |
| Brand | BISLERI INTERNATIONAL PRIVATE LIMITED |
| Product / Service | BISLERI PACKAGED DRINKING WATER |
| Category | A01. Food / Drink |
| Entrant | EIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA |
| Idea Creation | EIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA |
| Production | NIRVANA FILMS Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Sumanto Chattopadhyay | Eighty Two Point Five Communications Private Limited | Chairman and Chief Creative Officer |
| Anuraag Khandelwal | Eighty Two Point Five Communications Private Limited | Executive Creative Director and Creative Head (Mumbai) |
| Samrat Bedi | Eighty Two Point Five Communications Private Limited | President |
| Ankur Jain | Eighty Two Point Five Communications Private Limited | Senior Creative Director |
| Sanjay Ujawane | Eighty Two Point Five Communications Private Limited | Creative Director |
| Tiyasha Ray | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Vikrant Markal | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Prashant Kandalkar | Eighty Two Point Five Communications Private Limited | Associate Creative Director |
| Pawan Pandey | Eighty Two Point Five Communications Private Limited | Creative Controller |
| Neeraj Sharma | Eighty Two Point Five Communications Private Limited | Planning Head |
| Sachin Ramchandani | Eighty Two Point Five Communications Private Limited | Vice President |
| Selvam Somasundaram | Eighty Two Point Five Communications Private Limited | Group Account Manager |
In this 30-second ad, we are introduced to a caravan of camel-dacoits. The film opens on a scene showing two camels, the boss and his crony, standing by a deserted highway talking to each other while they wait to loot a specific consignment. While the crony gets excited at the sight of any truck carrying bottled water of local brands, his boss asks him to exercise patience till they spot the right truck. As a Bisleri truck pulls up, the boss signals, and the caravan proceeds to hold up and loot the truck. Finally, they are ready to throw a party where everyone has enough to drink! Witty dialogues between the boss and the crony, and the crisp storyline of this film, make it an entertaining watch.
Camels are denizens of Rajasthan, the desert state of India, and are remarkable for their stoic strategy in dealing with their arid habitat. But “thirst” is a word that is inextricably linked with camels and paradoxically, “water” is what comes to mind when seeing them.