BISLERI - SHOPKEEPER

TitleBISLERI - SHOPKEEPER
BrandBISLERI INTERNATIONAL PRIVATE LIMITED
Product / ServiceBISLERI PACKAGED DRINKING WATER
CategoryA01. Food / Drink
EntrantEIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA
Idea Creation EIGHTY TWO POINT FIVE COMMUNICATIONS Mumbai, INDIA
Production NIRVANA FILMS Bangalore, INDIA

Credits

Name Company Position
Sumanto Chattopadhyay Eighty Two Point Five Communications Private Limited Chairman and Chief Creative Officer
Anuraag Khandelwal Eighty Two Point Five Communications Private Limited Executive Creative Director and Creative Head (Mumbai)
Samrat Bedi Eighty Two Point Five Communications Private Limited President
Ankur Jain Eighty Two Point Five Communications Private Limited Senior Creative Director
Sanjay Ujawane Eighty Two Point Five Communications Private Limited Creative Director
Tiyasha Ray Eighty Two Point Five Communications Private Limited Associate Creative Director
Vikrant Markal Eighty Two Point Five Communications Private Limited Associate Creative Director
Prashant Kandalkar Eighty Two Point Five Communications Private Limited Associate Creative Director
Pawan Pandey Eighty Two Point Five Communications Private Limited Creative Controller
Neeraj Sharma Eighty Two Point Five Communications Private Limited Planning Head
Sachin Ramchandani Eighty Two Point Five Communications Private Limited Vice President
Selvam Somasundaram Eighty Two Point Five Communications Private Limited Group Account Manager

Write a short summary of what happens in the film

This 30-second film is the story of two thirsty camels and a wily shopkeeper. Tired and thirsty, these camels reach a shop in the middle of a desert and ask for Bisleri. The shopkeeper hands them packaged bottled water of a local brand. The camels are smart enough to tell the difference. They ask for Bisleri again. The shopkeeper tries to pull a fast one again. At this point, the camels call his bluff and make the shopkeeper learn an important lesson that not every bottled water is Bisleri. Quite like there’s a difference between a camel and a donkey. The light one-upmanship between the camels and the shopkeeper makes this film entertaining.

Cultural/Context information for the jury

Camels are denizens of Rajasthan, the desert state of India, and are remarkable for their stoic strategy in dealing with their arid habitat. But “thirst” is a word that is inextricably linked with camels and paradoxically, “water” is what comes to mind when seeing them.