THE WORLD'S FASTEST BAND

Silver Spike
TitleTHE WORLD'S FASTEST BAND
BrandSTARHUB
Product / Service4G MOBILE NETWORK
CategoryB09. Consumer Services / Business to Business
EntrantBLKJ Singapore, SINGAPORE
Idea Creation BLKJ Singapore, SINGAPORE
Production BLKJ Singapore, SINGAPORE
Production 2 ABUNDANT PRODUCTIONS Singapore, SINGAPORE
Production 3 YELLOW BOX STUDIOS Singapore, SINGAPORE

Credits

Name Company Position
Joji Jacob BLKJ Founder/Creative
Khalid Osman BLKJ Founder/Creative
Lester Lee BLKJ Founder/Creative
Rowena Bhagchandani BLKJ Founder/Chief Executive Officer
Sid Lim BLKJ Associate Creative Director
Michael Chin BLKJ Creative Group Head
Rachel Chew BLKJ Senior Writer
Christine Lim BLKJ Senior Art Director
Pam Ho BLKJ Writer
Nur Aida Sa'ad BLKJ Junior Art Director
Vivien Foo BLKJ Senior Account Director
Yan Ting Tan BLKJ Account Manager
Skanda Lokeshwaran BLKJ Planner
Emily Teng BLKJ Agency Producer
Endy Susanto BLKJ Agency Producer
Peter Lee Scott Freelance Director
Benjamin Siow Abundant Productions Executive Producer
Yarshini Sivanathan Abundant Productions Producer
Rennie Gomez Yellow Box Studios Executive Producer/Composer
Don Richmond Freelance Composer

Write a short summary of what happens in the film

An epic symphony of supercharged flossing, bum skipping, finger snapping, nunchaku swinging, head-smashing and piano playing. Performed by 6 of the world’s fastest Internet stars, to announce that StarHub’s officially the fastest 4G network – the one to go for if you like things fast.

Cultural/Context information for the jury

In 2018, StarHub was crowned Singapore's fastest 4G network. But deep down, we knew people didn't give a s**t. So, instead of wasting our time making a chest-beating ad that no one would remember, we focused on entertaining people as best as we could. We formed The World's Fastest Band. A band comprising 6 of the world's fastest Internet stars, including Guinness World Record holders like the world's fastest finger snapper and the world's fastest 'bum skipper', as well as The Backpack Kid, creator of 2018's fastest, most viral dance move: "The Floss". And we didn't just make one epic video. We created a series of online content, including Facebook videos challenging people to beat The Backpack Kid's flossing record and Instagram polls letting people decide what unique speed records our band members would set next. One line tied everything together. "Like things fast? Switch to Singapore's fastest 4G network."

Links

Video URL