Title | THE WORLD'S FASTEST BAND |
Brand | STARHUB |
Product / Service | 4G MOBILE NETWORK |
Category | B09. Consumer Services / Business to Business |
Entrant | BLKJ Singapore, SINGAPORE |
Idea Creation | BLKJ Singapore, SINGAPORE |
Production | BLKJ Singapore, SINGAPORE |
Production 2 | ABUNDANT PRODUCTIONS Singapore, SINGAPORE |
Production 3 | YELLOW BOX STUDIOS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Joji Jacob | BLKJ | Founder/Creative |
Khalid Osman | BLKJ | Founder/Creative |
Lester Lee | BLKJ | Founder/Creative |
Rowena Bhagchandani | BLKJ | Founder/Chief Executive Officer |
Sid Lim | BLKJ | Associate Creative Director |
Michael Chin | BLKJ | Creative Group Head |
Rachel Chew | BLKJ | Senior Writer |
Christine Lim | BLKJ | Senior Art Director |
Pam Ho | BLKJ | Writer |
Nur Aida Sa'ad | BLKJ | Junior Art Director |
Vivien Foo | BLKJ | Senior Account Director |
Yan Ting Tan | BLKJ | Account Manager |
Skanda Lokeshwaran | BLKJ | Planner |
Emily Teng | BLKJ | Agency Producer |
Endy Susanto | BLKJ | Agency Producer |
Peter Lee Scott | Freelance | Director |
Benjamin Siow | Abundant Productions | Executive Producer |
Yarshini Sivanathan | Abundant Productions | Producer |
Rennie Gomez | Yellow Box Studios | Executive Producer/Composer |
Don Richmond | Freelance | Composer |
An epic symphony of supercharged flossing, bum skipping, finger snapping, nunchaku swinging, head-smashing and piano playing. Performed by 6 of the world’s fastest Internet stars, to announce that StarHub’s officially the fastest 4G network – the one to go for if you like things fast.
In 2018, StarHub was crowned Singapore's fastest 4G network. But deep down, we knew people didn't give a s**t. So, instead of wasting our time making a chest-beating ad that no one would remember, we focused on entertaining people as best as we could. We formed The World's Fastest Band. A band comprising 6 of the world's fastest Internet stars, including Guinness World Record holders like the world's fastest finger snapper and the world's fastest 'bum skipper', as well as The Backpack Kid, creator of 2018's fastest, most viral dance move: "The Floss". And we didn't just make one epic video. We created a series of online content, including Facebook videos challenging people to beat The Backpack Kid's flossing record and Instagram polls letting people decide what unique speed records our band members would set next. One line tied everything together. "Like things fast? Switch to Singapore's fastest 4G network."