Title | AN AGE OF THE HIGHBALL. AN ERA OF OLD PARR. |
Brand | MHD MOET HENNESSY DIAGEO K.K |
Product / Service | OLD PARR |
Category | A01. Food / Drink |
Entrant | TUGBOAT Tokyo, JAPAN |
Idea Creation | TUGBOAT DESIGN Tokyo, JAPAN |
Media Placement | MHD MOET HENNESSY DIAGEO K.K Tokyo, JAPAN |
PR | MHD MOET HENNESSY DIAGEO K.K Tokyo, JAPAN |
Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Production 2 | FRONTAGE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
GO LD | Freelance | Creative Director |
Kengo Kato | TUGBOAT DESIGN | Art Director |
Yousei Urushibata | Clint | Copywriter |
Hirotomo Takei | Freelance | Copywriter |
Hirokazu Hori | TOHOKUSHINSHA FILM CORPORATION | Producer |
Daisuke Hirata | TOHOKUSHINSHA FILM CORPORATION | Director |
Kenichi Higuchi | Freelance | Cinematographer |
Ema Kudo | TOHOKUSHINSHA FILM CORPORATION | Production Manager |
Toru Imai | TUGBOAT DESIGN | Graphic Designer |
Keito Nakano | TUGBOAT DESIGN | Graphic Designer |
Kei Nakamura | SWITCH | Chief of shooting team |
Yoshiyuki Morishita | Freelance | Lighting |
Yasutoki Shimano | Freelance | Lighting |
Taro Yoshikawa | Ongakushitsu | Sound Design |
Both young and aged men and women wearing finely tailored suits are enjoying the taste of highball made of whiskey and refreshing carbonated water in a delicate and relaxed manner.
We expressed the scene using symbolic images to show that it is a highball that can be tasted slowly and thoroughly, which is obviously different from other drinks that people simply drink in big gulps. It is the rich aroma and the deep flavor of blended whiskey which are characteristic only of Old Parr. To differentiate it from the taste of drinks which are drunk on the rocks as well as straight, we wanted to create associations with the "feeling of highball going smoothly down one’s throat" because of the carbonated water, so we expressed the feeling of the "dry" throat with a long silence and stillness and by bridging from the drinking cut to the product cut in the next moment we are showing the refreshing feeling of smoothness and moisture in one’s throat as well as the sensation of healing and enjoyment by the drink’s taste.