Bronze Spike
Product / ServiceC.P. GROUP
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
Idea Creation OGILVY Bangkok, THAILAND
Production 2 MATAD Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Wisit Lumsiricharoenchoke Ogilvy Group Thailand Group Executive Creative Director
Panu Meepaibul Ogilvy Group Thailand Creative Director
Panu Meepaibul Ogilvy Group Thailand Creative Director
Kris Spindler Ogilvy Group Thailand Senior English Copywriter
Jiravara Virayavardhana Ogilvy Group Thailand Managing Director
Siraphob Jitvanitchakul Ogilvy Group Thailand Account Director
Sasipa Mongolnavin Ogilvy Group Thailand Strategy Planning Director
Yuthapong Varanukrohchoke Ogilvy Group Thailand Head of TV & Radio
Kumphol Witpiboolrut Sunshine Etcetera Co., Ltd. Director
Khanuengnit Wichitsakonkit Sunshine Etcetera.Co.Ltd. Producer
Chalee Janpaka Sunshine Etcetera Co., Ltd. 1st Assistant Director
Prakasit Sunghoi Sunshine Etcetera Co., Ltd. 2nd Assistant Director
Chankit Chamnivikaipong Sunshine Etcetera.Co.Ltd. Director of Photography
Natchuda Pho-on Sunshine Etcetera Co., Ltd. Production Manager
Thanyamat Yamavirun Sunshine Etcetera Co., Ltd. Assistant Production Manager
Ek Lemchuen Sunshine Etcetera Co., Ltd. Art Director
Tunyod Kulviroj Sunshine Etcetera.Co.Ltd. Location Manager
Anchisa Eksirimeteekul Sunshine Etcetera Co., Ltd. Casting Director
Thida Rosthip Sunshine Etcetera Co., Ltd. Wardrobe Stylist
Wanchai Panpuak Sunshine Etcetera.Co.Ltd. Post Producer
Manop Boonwipas Matad Co.,Ltd. Editor
Chaitawat Thrisansri Ogilvy Group Thailand Colorist
Terdsak Janpan Cine Digital Sound Studio Co., Ltd. Music Composer

Write a short summary of what happens in the film

A young teacher in a remote village takes his mother, an Alzheimer’s patient, everywhere with him. She naps at the back of the classroom as her son teaches and has a messy lunch alongside other students as her son tries to feed her. Some parents are not happy having an old woman in school. The headmaster calls a parents’ meeting to discuss the issue. He explains that the mother is the only family member the young teacher has, and she is his entire world. This is the reason why the young teacher turns down all other job offers and stays in this village so that he can keep his teaching job and looks after his mother. The headmaster asks the parents to think about it and if they still wish not to see the old lady at school they should sign the petition.

Cultural/Context information for the jury

Filial piety, or gratitude towards one’s parents, is one of the most powerful driving forces in the social fabric of Thailand and indeed much of Asia. As Thailand modernizes and adopts increasingly Western attitudes, CPG wants to remind all Thais of their core responsibilities towards their parents.


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